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Making Mobile Money

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A Search Engine for Today's Internet. Built entirely from RSS feeds ... Ringtones/graphics, games, and SMS web sites. Publisher partnerships with networks ... – PowerPoint PPT presentation

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Title: Making Mobile Money


1
Making Mobile Money
  • Scott Rafer _at_ Media Center
  • April 2005

2
Feedster is
  • A Search Engine for Todays Internet
  • Built entirely from RSS feeds
  • Running our own 2-week old advertising network
  • The first unedited content linked to by
  • Washington Post -- politics.feedster.com
  • Boston.com -- redsox.feedster.com

3
Making Money in Walled Gardens
  • Handset manufacturers often make money
  • China and Dell are showing up in 2006
  • Who else makes money?
  • Ringtones/graphics, games, and SMS web sites
  • Publisher partnerships with networks
  • Remember those giant AOL channel deals?
  • Remember how video was going to save the Fiber
    Guys?
  • Their content partners wasted a lot of money

4
US Mobile Industry Unique
  • MetroPCS
  • Mobile data moving flat-rate!
  • Laptop and PC penetration
  • Wi-Fi likely to beat 3G
  • Metro Wi-Fi networks
  • and 20 more

5
Localized Non-Carrier Landscape
  • Google has real experience with mobile search
  • Instant Messaging on Mobile is bigger than you
    think
  • Amazon sells a lot of phones and phone service
  • Topix.net will mobilize beautifully
  • Getting onto the mobile carrier bills is rare
  • making money on them is much rarer.

6
(No Transcript)
7
Opportunities
  • Think Flickr! It beat MMS and Yahoo 360
  • Google Local and Yahoo Local still raw
  • Help local-focused dotcoms make money
  • Open source sets the economics
  • Open source software including open source ad
    servers
  • Partner with VOIP on mobile
  • Partner with VOIP on Wi-Fi
  • Skype -- 105 million downloads and 8 billion
    minutes served
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