Market Analysis

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Thank you for
Welcoming me into your home Offering me an oppo
rtunity to work with you Trusting me to provide
quality service
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Discover the power of the most recognized name in
real estate
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Discover the power of the most recognized name in
real estate
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Discover the power of the most recognized name in
real estate
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Objective

• TO SELL YOUR HOME
• At The Highest Price Possible
• In The Least Amount of Time
• With The Least Amount of Problems

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Two Most Important Issues Facing You Today

• The Price You Set On Your Property.
• The Agent You Select To Market Your Property,
  Negotiate On Your Behalf And See You Through To A
  Smooth Closing.

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Other Considerations

• When do you need to sell by?
• What do you feel your property is worth in
  todays marketplace?
  
• What do you have to net from the sale?

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Pricing Three Categories That I Want To Review
With You

• Homes That Have Sold And Closed.
• Homes That Are Currently On The Market - Your
  Competition.
  
• Homes That Never Sold And Have Been Taken Off The
  Market

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There Are Three Distinct Seller Categories

• Those That Have To Sell - Extremely Motivated
  Sellers
  
• Those That Want To Sell - Motivated Sellers
• Those That Have No Need And Little Desire To Sell
  - Unmotivated Sellers
  

Which Are You?
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As A Seller You Control

• The Asking price For Your Property
• The Condition Of Your Property
• Access To Your Property

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As A Seller You Cannot Control

• Market Conditions
• The Motivation Level Of Your Competition

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.How Much Can I Get For My Property?

• A Statement Of Fact
• Your Home Is Worth Exactly What A Buyer Is
  Willing To
  
• Pay For It..Based On What Else Is Available The
  Day The Buyer Decides To Buy!
  

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Typical Plan Of Action

• Submit listing to MLS
• For Sale sign with Information brochures
• Prepare Initial Ad for Palm Beach Post
  Residences
  
• Mail Just Listed Cards
• Advertising Plan
• Photography and Marketing Materials

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Typical Plan Of Action cont

• Contact you at least every 2 weeks to update you
  on any showings and market changes
  
• Set up a marketing program to target potential
  buyers
  
• Attempt to show your home only to qualified buyer
  prospects
  
• Brokers and/or Open House If Necessary

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Typical Plan Of Action cont

• Counsel you on any changes in the market place.
  To Keep Us Competitive
  
• Periodically send you copies of marketing
  materials that we are using for your house
  
• Follow up on all showings
• Review all aspects of your listing monthly in
  order to keep current with your plans and the
  market

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Typical Plan Of Action cont

• Assist you in all negotiations
• Help you to get the highest price and best terms
  possible
  
• Monitor all inspections, surveys, etc. in order
  to get your property through to a smooth closing
  
• Present at closing to ensure all goes well
  (Including Your Settlement Check)
  

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CENTURY 21 Customized Marketing Services
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www.century21.com
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Our Strengths

• Premier National, Regional Local Market
  Presence
  
• Extensive National, Regional Local Advertising
  - All Media
  
• Technological Edge In The Marketplace
• Dedicated Full Time Career Professionals
• Community Citizenship - Time dollars to
  countless charities and
  local causes.
  

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Key Benefits With Ira Schmer

• Aggressive Marketing Plan
• Full Time Experienced Realtor
• Specialize In Palm Beach County

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Key Benefits With Ira Schmer

• All Information Contained In This Presentation
• Ensure getting your property sold at the best
  price, quickly and with minimum hassle.
  

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Lets Talk Specifically About Your Property
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Next Steps

• Price your house competitively
• Sign the enclosed listing contract
• Prepare your home for showings
• I will immediately institute my PLAN OF ACTION

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Why A Realtor

• REALTORS subscribe to a strict code of ethics
  and are expected to maintain a higher level of
  knowledge of the process of buying and selling
  real estate.
• Selling on your own is not an easy undertaking.
  It requires a significant amount of time to study
  the process, understand your obligations and do
  some of the complicated work that a real estate
  agent does.
• When selling your home, your REALTOR can give
  you up-to-date information on what is happening
  in the marketplace and the price, financing,
  terms and condition of competing properties.

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Why A Realtor

• Your REALTOR markets your property to other real
  estate agents and the public.
  
• Your REALTOR will know when, where and how to
  advertise your property.
  
• Your REALTOR can help you objectively evaluate
  every buyer's proposal without compromising your
  marketing position.
  
• Your REALTOR can help close the sale of your
  home.

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Duties Of Your Realtor

• Walking through the process of selling your
  home from beginning to end
  
• Providing comparable information about the
  prices for which other properties have sold and
  analyzing data for you to gain a true comparison
  
• Supplying information regarding local customs
  and regulations you may want to consider
  
• Sharing information about your home through the
  Multiple Listing Service and on the Internet
  
• Placing advertisements for your home
• Fielding phone calls
• "Qualifying" potential buyers to make sure they
  would be financially able to buy your property
  
• Negotiating the sales contract
• Alerting you to potential risks
• Complying with the disclosures required by law
  
  
• Providing you with an estimate of the closing
  costs you will incur
  
• Helping you prepare for a smooth closing of the
  transaction.