Gas from priceline.com. Self-Determination Redux. Micropowe

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Brand OutsideStrategy 7Embracing an Age of
Self-Determination
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Emersons Back with a vengeance! Its scary!
Its cool!
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Gas from priceline.com
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Self-Determination ReduxMicropower (fuel cells)
Microgrids Virtual UtilitiesSource The
Economist (08.2000)
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Chaos Breeds The Dawn of The New Age of
Self-Determination!
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We are in a brawl with no rules.Paul Allaire
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The New Ge WayDYB.com
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The Gales of Creative Destruction29M -44M
73M4M 4M - 0M
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The Individual
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White Collar Revolution!
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The fundamental unit of the new economy is not
the corporation, but the individual. Tasks arent
assigned and controlled through a stable chain of
command but are carried out autonomously by
independent contractorse-lancerswho join
together in fluid and temporary networks to sell
goods and services. When the job is done, the
network dissolves and its members become
independent again, circulating through the
economy, seeking the next assignment.
Thomas Malone and Robert Laubacher

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DISTINCT OR EXTINCT!If there is
nothing very special about your work, no matter
how hard you apply yourself, you wont get
noticed and that increasingly means you wont get
paid much, either. Michael Goldhaber,
Wired
13
You must realize that how you invest your human
capital matters as much as how you invest your
financial capital. Its rate of return determines
your future options. Take a job for what it
teaches you, not for what it pays. Instead of a
potential employer asking, Where do you see
yourself in 5 years? youll ask, If I invest my
mental assets with you for 5 years, how much will
they appreciate? How much will my portfolio of
career options grow? Stan Davis Christopher
Meyer, futureWEALTH
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CredoWORK WORTH PAYING FOR
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You are the Rock Stars of the B2B Age!
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You are the storyteller of your own life, and
you can create your own legend or not.Isabel
Allende
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I am an American, Chicago born, and go at things
as I have taught myself, free-style, and will
make the record in my own way. Saul
Bellow, The Adventures of Augie March
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Americans The Beautiful Re-inventorsBen
F.Ralph W.E.Dale C.N.V.P. Werner E./ESTTony
R./Coals DudeStephen
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Bill Parcells World/ Brand You World!BLAME
NOBODY!EXPECT NOTHING!DO SOMETHING!NY Post
(9/99)
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Everything can be taken from man but one thing
the last of human freedomsto choose ones own
attitude in any set of circumstances, to choose
ones own way.Victor Frankl, Auschwitz survivor
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The Work
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Enter The WOW Project!The Project50
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Topic Boss-free Implementation of STM /Stuff
That MATTERS!
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I. THE IDEA4Fs Find a Fellow Freak Faraway
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Recruit a/a 1 Friend in the BoondocksSkip
Flip off the Hierarchy!Recruit Another
Friend!Do Some Cool Shit! Fast!Surround the
Bastards with WOW WINS/ results!
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II. THE NUGGETDo Something. Do Anything.Get
Going.Now.
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Opportunity ALWAYS Knocks VFCJ
StrategyVolunteer For Crappy Jobs
28
Is It The Oh-Shit-I-Wish-It-Were-Over
Memorial Day picnicor The First Annual
Seriously Kewl Celebration of Our Incredible
Staff
29
Is It Wrestle the damn Safety Manual into line
with the ridiculous new OSHA Regs?Or A
stealth opportunity to address the War for Talent
via a thoroughgoing review of how safety and
environmental issues contribute to making this a
Great Place to Work?
30
Is It Fix these bloody customer problems that
have cropped up with the new 2783B?Or A
chance to work with a hotshot, young division GM
on using the Internet/Internet Speed to
revisit the entire process of how we get customer
inputbefore and during the factinto the heart
of the Product Design Process?
31
The greatest dangerfor most of usis not that
our aim istoo highand we miss it,but that it
istoo lowand we reach it.Michelangelo
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Epitaph from Hell Joe T. Jones 1942 -
2000HE WOULDA DONE SOME REALLY COOL STUFF BUT
HIS BOSS WOULDNT LET HIM!
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Ann Richards DogmaShow up! Know your
story!Put yourself at risk every day!
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The Organization Talent Sellers Market
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When land was the scarce resource, nations
battled over it. The same is happening now for
talented people.Stan Davis Christopher
Meyer, futureWEALTH
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Tomorrows HeadlinesMolecular biologists are
up 3 points, economists down 1/4, in moderate
tradingfutureWEALTH, Stan Davis and
Christopher Meyer
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Winner Take All!From 1, 2 or 3 JW to
Best talent in each industry segment to build
best proprietary intangibles EMSource Ed
Michaels, War for Talent (05.17.00)
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Top performing companies are two to four times
more likely than the rest to pay what it takes to
prevent losing top performers.Ed Michaels,
War for Talent (05.17.00)
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A good plant engineer in a paper mill may create
100K to 300K in value per year. An outstanding
software product developer may create a product
worth 1M to 300M. Talented people are less
likely to wait their turn. We used to view young
people as trainees now they are authorities.
Arguably this is the first time the older
generation canand mustleverage the younger
generation very early in their careersEd
Michaels, War for Talent (05.17.00)
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Dudes With TudeOur business needs a
massive transfusion of talent. And talent, I
believe, is most likely to be found among
non-conformists, dissenters and rebels.
David Ogilvy
41
Diversity defines the health and wealth of
nations in a new century. Mighty is the mongrel.
The hybrid is hip. The impure, the mélange, the
adulterated, the blemished, the rough, the
black-and-blue, the mix-and-matchthese people
are inheriting the earth. Mixing is the new
norm. Mixing trumps isolation. It spawns
creativity, nourishes the human spirit, spurs
economic growth and empowers nations.G.
Pascal Zachary, The Global Me New Cosmopolitans
and the Competitive Edge
42
Capitalism and the conditions for creating
wealth have changed in ways that play to the
strengths of hybrid individuals, organizations
and nations. And those that wish to profit from
changing economic conditions must view hybridity
as their first and best option. This bold claim
warrants an explanation. The ability to apply
knowledge to new situations is the most valued
currency in todays economy. Highly creative
people are misfits on some level. They tend to
question accepted views and consider
contradictory ones. This appreciation defines the
mongrel mentality. Strangers instinctively
question things that natives take for granted.
Many things strike them as odd or stupid. G.
Pascal Zachary, The Global Me
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Women and new-economy management
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Womens Stuff New Economy MatchImprov
skillsRelationship-centricLess rank
consciousnessSelf determinedTrust sensitive
IntuitiveNatural empowerment freaks less
threatened by strong peopleIntrinsic
motivation gt Extrinsic
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TAKE THIS QUICK QUIZ Who manages more things
at once? Who puts more effort into their
appearance? Who usually takes care of the
details? Who finds it easier to meet new
people? Who asks more questions in a
conversation? Who is a better listener? Who
has more interest in communication skills? Who
is more inclined to get involved? Who
encourages harmony and agreement? Who has
better intuition? Who works with a longer to
do list? Who enjoys a recap to the days
events? Who is better at keeping in touch
with others?Source Selling Is a Womans Game
15 Powerful Reasons Why Women Can Outsell Men,
Nicki Joy Susan Kane-Benson
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The Market Fighting Sameness with Distinction
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Quality Not Enough!Quality as defined by few
defects is becoming the price of entry for
automotive marketers rather than a competitive
advantage.J.D. Power
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Quality Not Enough!While everything may be
better, it is also increasingly the same.Paul
Goldberger on retail, The Sameness of Things,
The New York Times
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These days, you cant succeed as a company if
youre consumer ledbecause in a world so full of
so much constant change, consumers cant
anticipate the next big thing. Companies should
be idea-led and consumer-informed.Doug Atkin,
partner, Merkley Newman Harty
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Web World POWER TO THE PEOPLE
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Tomorrow Today Cisco!87 of 20B(Cisco
Connection ONLINE)Save 500M(service and tech
support)C.Sat e gtgt C.Sat HCustomer Engineer
Chat Rooms/Collaborative Design (1B free
consulting)
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Bruce Butterfield, CEO, The Forbes Group
self-forming groupscatalyst for
communityparticipant-determined
worldSource Association Executive 4/00
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SoftWatch (MS)Manage relationships across the
healthcare continuum/ Amir KishonEstablish
e-relationships with customers/retain
customers/collect dataPatients record info
receive feedback/ online access to
nursesCommunity with others with
MSEtc.Source Start-Up
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The Motley Fool Secret?Strangers helping
strangersFools Logic, IW
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Some Lessons from AOL (Yahoo, etc.)
Customized InfoCustomer ControlUtility
(convenience, speed, control, insta-choice)Self-c
reated CommunityChat/Sociability!
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Community Somewhat mediated, segmented chat
rooms (must be managed/ seeded)User-friendly
technical/ professional infoIndustry
intelligenceSome very timely stuff/
attractorsHotlinks by the gazillion (to
professional and unrelated stuff)Expert/ advisor
opinions (info, chats, etc.)Opportunity for
users to build own Web page create own
communities
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Welcome to D.I.Y. Nation!Changes in business
processes will emphasize self service. Your costs
as a business go down and perceived service goes
up because customers are conducting it
themselves. Ray Lane, Oracle
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Shop in your UnderwearSource SMd logo for
www.ae.comae American Eagle Outfitters
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It is real! It is Life and Death!Dream
BIG!Start Now! Study Hard! Play Hard! Play Fast!
Go on Offence!Hire great folks! (They aint
cheap. They are young!)Dont cut corners on
infrastructure!Rem Age of the Never Satisfied
Customer!We aint seen nothin yet!
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Inet Freedom ManifestoI AM IN CHARGE HERE! I
CAN DO WHATEVER I NEED OR WANT TO DO WHENEVER I
WANT TO DO IT!
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Anne Busquet/ American ExpressNot Age of the
InternetIs Age of Customer Control
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Amen!The Age of the Never Satisfied
CustomerRegis McKenna
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Patricia Seybolds BasicsThe E-Customer Bill
of RightsDont waste my time!Remember who I
am!Make it easy for me to order and procure
service!Customize your products and services for
me!Source customers.com
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The Web enables total transparency. People with
access to relevant information are beginning to
challenge any type of authority. The stupid,
loyal and humble customer, employee, patient or
citizen is dead.Kjell Nordstrom and Jonas
Ridderstrale, Funky Business
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Women Get Respect and Take Charge
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4.8T gt Japan9/27.5/3.6T gt Germany
67
Read This Book EVEolution The Eight Truths
of Marketing to WomenFaith Popcorn Lys
Marigold
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EVEolution Truth No. 1Connecting Your Female
Consumers to Each Other Connects Them to Your
Brand
69
Weight Watchers International ModelWhat if
ExxonMobil or Shell dipped into their credit card
database to help commuting women interview and
make a choice of car pool partners?What if
American Express made a concerted effort to
connect up female empty-nesters through on-line
and off-line programs, geared to help women
re-enter the workforce with todays
skills?EVEolution
70
EVEolution Truth No. 2If Youre Marketing to
One of Her Lives, Youre Missing All the Others
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The Elderly Get Respect and Take Charge
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74/55At each stage of their lives, the needs
and desires of the baby boomers have become the
dominant concerns of American business and
popular culture. If you can anticipate the
movement of the baby-boom generations life-span
migration, you can see the future.Ken
Dychtwald, Age Wave
73
Priorities Aging/ElderlyExperiences
Convenience Comfort Access Respect!
74
Aging/Elderly2X growth rateIm
in charge!Good source Ken Dychtwald, Age
Wave
75
Our Biggest Industry The Patient Gets Respect
and Takes Charge
76
Health Care Tsunami Prevention/Wellness/Fitness
Proactive Engineering/Gene stuffBlockbuster-Baz
ooka to Specific-Snipers RifleHolistic/Homeopat
hic/Non-traditionalPatient-centric/Web-ledNo
waste Healtheon/WebMD et al.Etc.
77
Medicine looks likely to change more in the
next 20 years than it has in the last
200.British Medical Journal (11-11-99)
78
Alternative MedicineMore visits than to
physiciansSame expenditure approx
27BStanford study 2/3 use alt
therapiesThis is the first time in Western
medical history that we have had a movement that
is consumer driven./Dr. Woody Merrell, Center
for Health and Healing, Beth Israel Hospital,
Manhattan. Merrell Process Partnership.Sour
ce Barrons/05.15
79
Online Medical Records Seen Empowering
PatientsSource Headline, Boston Globe,
07.31.2000, re 1K docs and 700K patients _at_
CareGroup
80
SoftWatch (MS)Manage relationships across the
healthcare continuum/ Amir KishonEstablish
e-relationships with customers/retain
customers/collect dataPatients record info
receive feedback/ online access to
nursesCommunity with others with
MSEtc.Source Start-Up
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1965 Doctor will see you now. Doctor will
take care of you.YES, NURSE. ME GOOD PUPPY
DOG.1995 HMO will take care of you.
BULLSHIT.2005 I will take care of me. Id
like your expert help.
82
Partner for Good Health vs. Savior for
the SickSource NPR/VPR 08.15.00
83
Patient-centric Health CareWellness (Fix to
prevent.)Partnership (Tour guide model.)Web
(Info and support group availabilityRESPECT!
(Mutual.)WOMEN RULE!Not HMO-centric,
Employer-centric, Insurer-centric, Doc-centric
84
The Poor Get Respect
85
And speaking of self-determination
86
Grameen Bank/BangladeshIts not people who
arent credit-worthy. Its banks that arent
people worthy.2.3B to 2.3M typical 1st
loan 15.98 recovery rate 94 to
women1/3rd out of poverty 1/3rd up to
non-poverty thresholdMuhammad Yunus, Banker to
the Poor
87
MBWA, Grameen Style!Conventional banks ask
their clients to come to their office. Its a
terrifying place for the poor and illiterate.
The entire Grameen Bank system runs on the
principle that people should not come to the
bank, the bank should go to the people. If any
staff member is seen in the office, it should be
taken as a violation of the rules of the Grameen
Bank. It is essential that those setting up a
new village Branch have no office and no place
to stay. The reason is to make us as different as
possible from government officials.
88
Grameen Bank Borrowing Group Self-formed 5
members Oral test Group approves all loan
requests, but individual liability (8 Groups to
a Center)
Weekly payment, 1-year loan (5 to Group Fund
if one defaults, no more loans to Group) No
legal instrument 1st loan about 15 (housing
loan after 3 successful 1-year loans property to
wifes name) Lend to two, then six weeks later
two more, Chairman last Process aims to exclude
non-resilient people
89
The Grameen loan is not simply cash. It
becomes a kind of ticket to self-discovery and
self-exploration.Muhammad Yunus
90
Self-Determination Empowerment Dealing in Hope
91
Brand Leadership!A keyperhaps the keyto
leadership is the effective communication of a
story.Howard Gardner Leading Minds An
Anatomy of Leadership
92
Brand LeadershipENTHUSIASM RULES!I am a
dispenser of enthusiasm./ Ben Zander
93
A leader is a dealer in hope.Napoleon
94
Create a cause, not a business. Gary
Hamel, Fortune (06.00), on re-inventing a company
(Exemplar 1 Charles Schwab)
95
T.T.D.Is your strategy centered around
customer-client empowerment self-determination?