Banner Ads

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Banner Ads

• Static GIF or JPEG
• GIF-Animated
• http//www.webpencil.com/example_gif.htm
• Rich Media Ad
• http//www.eyeblaster.com/knowledge/vertical_cate
  gories.asp?marketautomotive

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Who Can Create A Banner Ad?

• Design the Ad Internally
• Make Your Banner.com
• ABC Banners
• Atomic Arts
• Hire an Advertising Agency

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Banner Ad Construction

• lta href"http//www.howstuffworks.com"gt ltimg
  src"http//static.howstuffworks.com/gif/banner-ad
  -static.gif"gt lt/agt
• The link component of the code is
• lta href"http//www.howstuffworks.com"gt
  ___________ lt/agt

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Choosing the Right Advertising Options

• Banner Ad Exchange Program
• LinkExchange
• BannerSwap
• SmartClicks
• Free Banners
• LinkBuddies
• Buying Advertising Space
• Contact a Desired Website
• Hire an Advertising Agency

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Choosing the Right Advertising Options (cont.)

• Buying Advertising Space (cont.)
• Banner Ad Networks
• Impressions
• DoubleClick
• Flycast
• BURST! Media
• ContentZone
• Click-Throughs
• Banner Brokers
• ValueClick
• BannerSpace
• eAds
• Banner Ad Affiliate Programs

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Costs and Ethical Issues

• Costs
• the popularity of the website and per CPM (cost
  per thousand impressions)
• from 5 to 20 up to 30 to 85
• the number of times a user clicks on the ad
• ????????
• Ethical Issues
• Click Fraud
• The Gator Corporation

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Measures of Success

• Click-throughs
• Page views
• Click-through rate (CTR)
• Cost per sale