Drug Fair Assignment

1
Drug Fair Assignment

• Assignment
• Specific Topic
• Audiovisual
• Fact Sheet
• PRINT sources
• Goal of Comp. Lab
• Sign-up Sheet (s)
• Questions?

2

• Health Education
• Tobacco/Nicotine

3
The Least You Need to Know DAY 1

• Effects of smoking on the body. (review/pretest)
• Identify the causes of COPD.
• Differentiate between emphysema bronchitis.
• Quick Facts That Count
• How many chemicals are in tobacco smoke?
• What is ETS?
• Identify the effects of passive smoking or
  second-hand smoke.
• Discuss why people start smoking.
• How do tobacco warnings differ in Canada?

4

• Do you think this would make an impact here in
  the U.S. in how people view smoking?

5
Examples of Canadian Warnings
6
The Dope on Nicotine
7
Why Do People Smoke?

• There are more than 4,000 chemicals n tobacco
  smoke.
• nicotine is the primary one that acts on the
  brain, altering people's moods, appetites, and
  alertness in ways they find pleasant and
  beneficial.

8
"There is little doubt that if it were not for
the nicotine in tobacco smoke, people would be
little more inclined to smoke than they are to
blow bubbles or to light sparklers.
9
Nicotine Facts

• Isolated as a chemical compound in 1828
• Clear, naturally occurring liquid that turns
  brown when burned
• Found in several species of plants, including
  tobacco and even tomatoes, potatoes, and eggplant
  (pharmacologically insignificant)
• High dosages has been used in everything from
  insecticides to darts designed to bring down
  elephants.

10
(No Transcript)
11
Benefits of Nicotine?

• Users also say nicotine helps
• Maintain concentration
• Reduce anxiety
• Relieve pain
• Dampen their appetites

12
The Stats

• Smoking is the leading cause of preventable death
• Cigarettes cause one in five deaths in the US
• Cigarettes kill one in three beginning smokers
  (3000 a day) this is half of continuing smokers
• 89 of adult daily smokers tried their first
  cigarette before age 18.

13
(No Transcript)
14
The Effectspre-test
15
Does Knowledge Behavior The missing link?

• So its safe to say people know that smoking
  is detrimental to their health!
• -why do 3,000 still start everyday?

16
C
O
P
D
HRONIC
ULM ONARY
BSTRUCTIVE
I S E A SE
17
COPD Statistics

• COPD is the fourth leading cause of death in
  America
• This is the fourth consecutive year in which
  women have exceeded men in the number of deaths
  attributable to COPD. 
• Smoking is the primary risk factor for COPD.
• Approximately 80 to 90 percent of COPD deaths are
  caused by smoking.

18
 

• A little lung basics

DEMO on Lung Functioning
Normally these air sacs expand when breathing in,
and deflate when breathing air out. From these
tiny spaces (alveoli) oxygen enters the blood
when air is breathed in, and waste gas (carbon
dioxide) is removed from the lungs by breathing
out.
19
(No Transcript)
20
Chronic Obstructive Pulmonary Disease
(COPD)Emphysema and Bronchitis

• Emphysema
• In emphysema there is permanent destruction of
  the alveoli or tiny elastic air sacs of the lung.
  There is also narrowing of the smallest air
  passages of the lungs or bronchioles, which
  restricts airflow from the lungs.
• Bronchitis
• It is basically an inflammation of the lining of
  the bronchial tubes which connect the windpipe
  with the lungs. As a result, air flow to and from
  the lungs is restricted and a heavy mucus or
  phlegm is coughed up. Chronic bronchitis may also
  involve a narrowing of the large and small
  airways making it more difficult to move air in
  and out of the lungs.

21
A Little Visual Assistance.
22
Hot stuff battery acid

• Cigarettes contain more than 4000 chemical
  compounds and at least 400 toxic substances.
• While the smoker is inhaling, a cigarette burns
  at 700 degrees Celsius at the tip and around 60
  degrees in the core.
• This heat breaks down the tobacco to produce
  various poisons. As a cigarette burns, the
  residues are concentrated towards the butt.

23
In Case Nicotine Wasnt Enough

• They add licorice and cocoa, which sound
  innocent, except when you burn them they act as
  bronchodilators -- which makes you inhale more
  smoke so the nicotine gets further into your
  body.
• Tobacco companies put ammonia in cigarettes which
  makes your brain absorb more nicotine than it
  normally would.

24
This is your lungthis is your lung on
BEFORE

• AFTER

25
Quick Facts That Count

• The product they sell kills more people than
  AIDS, murder, suicide, fires, alcohol and all
  illegal drugs COMBINED.
• Smokers are admitted to hospitals twice as often
  as nonsmokers.
• Smoking is responsible for 87 of the lung cancer
  deaths in the United States

26
But I Dont Smoke!

• Exposure to environmental tobacco smoke (ETS) is
  responsible for approximately 3,000 lung cancer
  deaths per year among nonsmokers (40K Deaths
  total a year)
• If both a child's parents smoke, it is the
  equivalent of the child actively smoking between
  60 and 150 cigarettes per year.
• After the first month of life, infants of parents
  who smoke have higher mortality rates through the
  first year of life

27
"Veni. Vidi. Vici.
28
Do Kids Even Have a Chance?

• They spent over 8 billion on advertising in
  1999. Thats 14 times the money Nike made in
  2000.
• Look at your watch. In the next hour, the tobacco
  industry will spend nearly 1 million on
  advertising.

29
"Its a well-known fact that teen-agers like
sweet products. Honey might be considered. -
1972 Brown AND Williamson (Newports) marketing
report
30

• "Realistically, if our company is to survive and
  prosper, over the long term, we must get our
  share of the youth market. In my opinion this
  will require new brands tailored to the youth
  market.
• "Comic strip type copy might get a much higher
  readership among younger people than any other
  type of copy.
• The base of our business is the high school
  student...It is the in brand to smoke if you
  want to be one of the group.
• - 1973 RJ Reynolds (Camels)
• memo

31
Advertising Dollars at Work

• Of kids who smoke, 86 smoke the three most
  heavily advertised brands. The majority of adult
  smokers dont smoke those brands
• Of all people who have ever tried a cigarette,
  88 tried by age 18.
• Every day, the tobacco companies get about 3,000
  new customers -- kids.

32
(No Transcript)
33
Identifying Advertising Techniques

• Personal Testimony
• Product Comparison
• Romantic/Sex Appeal
• Pleasure Appeal
• Maturity/Sophistication Appeal
• Bandwagon Effect
• Relaxation Appeal

34

What your dog is doing when youre not looking
35
An Industrial Powerhouse

• In more than 800 lawsuits between 1954 and
  1994, the tobacco industry went to trial only 23
  times, lost twice, and never spent a dime in
  damage payments.
• -The Nation, August 28, 1995, p. 193
• After Philip Morris filed a 10 billion
  lawsuit against ABC, the time that network news
  shows devoted to the tobacco industry fell by
  more than 75 during the second half 1994.
• -New York Times, December 9, 1995, p. 15

36
Shocking

• Did you know nicotine was addictive?
• Big Tobacco testified in 1994 Congressional
  hearings that nicotine was not addictive.

37
They Knew Part I

• "Studies of clinical data tend to confirm the
  relationship between heavy and prolonged tobacco
  smoking and incidence of cancer of the lung.
• - 1953 RJ Reynolds (Camels) report

38
They Knew Part II

• A year later they told the public "There still
  isnt a shred of substantial evidence to link
  cigarette smoking and cancer of the lung
  directly.
• - RJ Reynolds (Camels) president as quoted in
  the pioneer press

39
Chewing Tobacco Not a Safe Alternative

• What Can Chewing Tobacco Do to Me?
• Bad breath and yellowish-brown stains on your
  teeth
• Mouth sores (about 70 of spit tobacco users)
• Cracking and bleeding lips and gums
• Receding gums, eventually make your teeth fall
  out
• Increased heart rate, high blood pressure, and
  irregular heartbeats, all leading to a greater
  risk of heart attacks and brain damage (from a
  stroke)
• Cancer

40
Once You Start Youre

• Tobacco companies know that nicotine changes your
  brain so, eventually, your brain cant function
  normally without it.
• Tobacco companies know that 70 of smokers want
  to quit but cant.
• They also know that of the ones who try to quit
  only about 3 succeed.

41
(No Transcript)
42
To cease smoking is the easiest thing I ever
did. I ought to know, Ive done it a thousand
times.

• Mark Twain

43
The Question is Are You Ready to Quit?

• Transdermal patches
• Inhalers
• Nicotine Gum
• Hypnosis
• Cold turkey
• Zyban
• Transtheoretical Model