Lessons and Observations

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Lessons and Observations
2005 Silicon Forest Forum November 4, 2005
Mark Cameron White
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Lessons from the Past 5 Years

• What goes down must come upin a different form
• The Valley is not the center of the universe
• The consumer really is King after all
• Talent and timing is everything

2005 Silicon Forest Forum Mark Cameron White
November 4, 2005
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Lessons from the Past 12 Months

• Open source is open for business
• Branding is not an 8-letter word
• The VC model is unclear
• Everyones getting into the offshore innovation
  business
• The best money is no moneyits partnering!

2005 Silicon Forest Forum Mark Cameron White
November 4, 2005
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Lessons on Intelligence

• Its not what you ateits what you think
• To build intelligent machinesdont build them
• Sowho buys this stuff?
• Who should own intelligenceBill Gates or
  George Bush?
• What is the intelligence business model

2005 Silicon Forest Forum Mark Cameron White
November 4, 2005
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Lessons Out of the BlueSeeing is Believing

• The strategy canvasplot value, not position
• A real strategy pricing model
• Target costingits not what you think
• PMS is like BCGmigration is inevitable

2005 Silicon Forest Forum Mark Cameron White
November 4, 2005
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The Heresy of Blue Ocean Thinking

• Build itand they might come
• Differentiation and low pricing
• Big change without big resources
• The customer knows nothing!
• The numbers dont count
• Create product focus by industry expansion
• Are non-customers more important than
  customers?

2005 Silicon Forest Forum Mark Cameron White
November 4, 2005
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Lessons Dont Matter if You Cant Execute

• The Blue Market Approach
• Experience the problem
• Reshuffle the cash
• Kingpins, Fishbowlsand Atomization
• The Fair Process

2005 Silicon Forest Forum Mark Cameron White
November 4, 2005
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• And the Red
• Active debateoh, really?!
• Check against realitiesbuilt in limits
• Stretch goalsthe old rules
• Sowho really runs the place?
• The culture thing
• The art of delegation
• Plan A and plan Bself defeating?

2005 Silicon Forest Forum Mark Cameron White
November 4, 2005
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