Case Study Competition

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Case Study Competition

• Ben Stenson, Dannie Moore, Kevin Vicker, Sara
  Schaller
• Eastern Illinois University

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Founded

• Mark Zuckerberg, Dustin Moskovitz, and Chris
  Hughes founded Facebook while attending Harvard.
  The website was successful within the Harvard
  community and quickly spread to other Ivy League
  institutions. Zuckerberg and Moskovitz left
  college to manage Facebook as a full time job. As
  of November 2004, Facebook has reached over one
  million users.

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Why was Facebook founded?

• Social networking service for high school,
  college, and university communities, primarily in
  English-speaking countries
• To create personal profiles, typically containing
  photos and lists of interests, exchange private
  or public messages, and join groups of friends.

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Who is eligible to be on Facebook?

• You must be thirteen years of age or older to
  register as a member of Facebook or use the Web
  site. If you are under the age of 13, you are not
  allowed to register and become a member of
  Facebook or access Facebook content, features and
  services on the Web Site. Membership in the
  Service is void where prohibited. By using the
  Web site, you represent and warrant that you
  agree to and to abide by all of the terms and
  conditions of this Agreement.
• To become a college member of Facebook you must
  have a .edu college/university email address.
  Most colleges issue these to students.

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What can you do in Facebook?

• Users can then search for other users and request
  an acknowledgment that they are "friends." By
  clicking on profile entries, such as favorite
  music, current residence or high school, a user
  can browse through relevant listings, or may
  choose to use the site's search feature.
• The profiles of users from each institution
  included in the network are stored on a unique
  sub domain, which limits profile viewing.
• A user may only view the profiles of users at his
  or her institution, although mutual friends from
  different schools may access each other's
  profiles.
• Facebook also allows users to send private
  messages and pokes to other users. The "poke"
  feature simply sends the text, "You have been
  poked," and provides an option to poke back.
• A new feature allows users to browse through
  their friends through a map that represents the
  users friends current locations or hometowns.

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Advantages to Facebook

• Maintain contact with friends
• Develop a network with individuals in your
  classes
• Reunite with old classmates from high school
• Meet people with similar interests at your
  university
• Law enforcement tool for information on
  underage parties and other criminal activities
  (Associated Press, 2006)
• Student groups and organizations can network

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Problems with Facebook

• Sharing inappropriate pictures which may ruin
  reputation for future jobs and personal
  relationships.
• Access to information such as phone number,
  address, and class schedule, etc may lead to
  stalking, sexual harassment and abuse (Bugeja,
  2006)
• Student Affairs professionals such as career
  counselors and academic advisors must deal with
  parents and employers who view students behavior
  on Facebook (Bugeja, 2006)
• Authorities such as police and college
  administrators use Facebook to find illegal
  behavior
• Tasteless information and pictures are posted for
  others to see

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Facebook Today

• 2005 Facebook expanded to 835 colleges throughout
  the country extending its reach to community
  colleges and educational institutions in other
  countries. You can now find Facebook at all
  colleges in the nation reaching over 2,200
  institutions.

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Facebook Safety Tips

• Set the "friend" option so that only people you
  have confirmed as friends can view your profile.
• Do not include an address, room number or phone
  number on your profiles. Announcing a party on
  Facebook is analogous to distributing fliers
  about a keg party at the Student Union.
• Make sure that no wall messages include personal
  information.
• If you post your class schedule or vacation plans
  you are letting people know when you arent going
  to be home and where to find you.
• Know that any photographs you post wont
  necessarily be used the way you intended to be.
  They will be used however those who view it see
  fit.
• Use Password-protection whenever possible.

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The Survey

• We wanted to ask the students what they thought
  about Facebook, since they are the individuals
  Facebook was created for.
• Eighteen randomly selected students (8 female and
  10 male) responded to these questions

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The questions

• Why do you use Facebook?
• What are the benefits of Facebook?
• Do you have any personal or safety concerns
  regarding Facebook?
• What kind of information (be specific) do you
  have posted on Facebook?
• Have you ever had a negative experience from
  Facebook?

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The Results

• In regards to why students use Facebook, students
  stated that they wanted to stay in touch with
  friends, get to know other people at the
  university, to check and see what other students
  are doing, and the newest feature of finding
  friends from high school.
• When discussing the benefits of Facebook,
  students commented on the ability to talk to
  friends they havent talk to in a long time, get
  to know people by reading their profile, see who
  people are friends with, leave messages for
  others in case you cant reach them by phone,
  look at what other people have wrote on the
  wall

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Results Continued

• In regards to personal or safety concerns on
  Facebook, the students suggested the following
• using the safety/privacy features
• not putting up personal information such as phone
  number and room number
• people you dont want to have your information
  can easily access it
• one talked specifically about a TV new piece she
  saw regarding Facebook and pedophilias using it

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Results continued

• When asked about personal information, all the
  students we survey had pictures as well as
  building information, several had phone numbers
  or email addresses, others also described
  interests and hobbies.
• Out of the 18 students we question, none reported
  a negative experiences. Several commented on
  pictures being added when they didnt know about
  them or friends talking about them through
  Facebook.

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Limitations to Survey

• Small sample size
• Only students from Diversity College were
  surveyed

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Reasons for the tutorial

• Facebook is the most popular website for 18-24
  year olds (Green, 2005)
• From the survey results, students are not
  realizing the dangerous aspects of Facebook
• Students may be able to better utilize Facebook
  for personnel and academic purposes

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Tutorial Administration

• Freshman and Transfer Seminar Class (mandatory
  for all freshman and transfer students at DU)
  Tutorial will be administered as part of one
  class during the first six weeks of class
• Other students will take the on-line tutorial

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In-class Tutorial

• Pretest given to all students with the following
  content
• This picture is a picture recently posted on
  Facebook

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Questions

• 1. Could this picture with you in the
  background be tagged on Facebook without your
  permission?
• A.. Yes B. No
• 2. If your name is tagged, who can view this
  picture if logged into Facebook?
• A. Administrators B. Your
  instructors
• C. Your employer on campus D. Campus
  Police
• E. All of the above
• 3. You are shown in the picture underage
  drinking at a bar or party. What ramifications
  could there be?
• A. None B. Police bust the party
  or bar C. Violation of student conduct code D.
  B and C
• How many different profiles could this picture be
  on?
• A. Just yours B. The tagger and taggee C.
  Everyone tagged on the picture D. All of the
  above
• Can you untag your own picture?
• A. Yes B. No

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Questions (Cont)

• What types of problems have occurred due to
  personal information posted on Facebook?
• A. Stalking B. Pranks C. Rape D.
  None of the above E. All of the above
• What information do the police look for on
  Facebook?
• A. Party invitations confirmed B. Underage
  drinking pictures C. Sexual harassment D.
  Your grades D. All of the above E. A, B and C
• Besides personal information and pictures, what
  are other potential Facebook dangers?
• A. Inappropriate groups B. Wall posting
  comments C. Friends details D. All of
  the above
• What are the potential benefits of Facebook?
• A. Sharing educational information B.
  Reuniting with old friends
• C. Viewing information on student organization
  groups D. Meeting
• people with similar interests E. All of the
  above
• Is it truly safe to have a profile on Facebook?
• A. Yes B. No C. Maybe

Answers 1. A 2. E 3. D 4. D 5. A
6. E 7. E 8 . D 9. E 10. C
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How students will take this tutorial in the New
Student Seminar

• Students will take the quiz at the beginning of
  class
• 2. The teacher will explain that students will
  take another quiz at the end of the 50 minute
  class on which they must receive a B.
• Teachers will watch a PowerPoint presentation
  containing the information presented in slides
  1-5 in this PowerPoint.

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How students will take this tutorial in the New
Student Seminar (cont)

• Following the ten minute PowerPoint presentation,
  students will get in groups of 5 for ten minutes
  to discuss dangers to Facebook, advantages to
  Facebook ways to use Facebook wisely.
• One group member will record main group
  discussion points and another member will act as
  spokesman after 10 minutes
• During the last ten minutes student will retake
  the quiz with the questions in a different order
• Students must receive 80 or better on the final
  quiz.
• Students who receive lower that 80 will take the
  tutorial on-line

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How students will take this tutorial online (cont)

• Diversity University students who are not new
  students will take a online tutorial which
  consists of a pretest quiz with answers given
  after each question is answered.
• Students will re-take the quiz with randomly
  ordered questions until they receive 80 correct.

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References

• Buena, M.J. (2006). Facing the facebook. The
  Chronicle of Higher Education, 52 (21), p. 1-3
• Green, E. W. (2005) The web of social networking.
  U.S. News World Report,139 (15), p. 58.
• Laubenstein, C. (2006). Syracuse University
  students shun conformity by rejecting Facebook
  phenomenon. Daily Orange. Retrieved February 8,
  2006 from www.web.lexis-nexis.com/universe/documen
  t
• The Associated Press (February, 2006). Students
  drinking reported in blogs. Retrieved February 8,
  2006 from www.nytimes.com/aponline/national/