Profile

1
Profile
2
gt macro issues
3
gt definition profile
Profile is the overall perception, both internal
and external, of our institution.
4
gt internal audiences

• Current students
• Faculty
• Staff
• Board of Governors
• Various Associations, NUAA, NUSU

5
gt external audiences

• Prospective students, faculty, staff
• Parents
• Donors
• Alumni
• Media
• Government
• Government Associations (COU, OUPAC)
• Other Universities
• Corporations and Foundations
• Local and non-local communities

6
Building our Profile
7
gt creating the message
1. What do we want to become known for? 2. How
can we position ourselves differently from our
competitors.
8
gt core pillars
academic and non-academic

• Current
• Faculty of Education
• Student Life Experience (Residence,
  faculty/student ratio, undergraduate research,
  mentoring etc.)
• Possibilities
• Other Academic Pillars
• Maintaining Expanding Student Life (More
  Varsity Sports?, Cyber Lounges?)

9
gt profile possibilities
1. What do the students and society need
academically? 2. What do the students want
socially?
10
Market Research
11
gt market research
In any business, ours included, you wouldnt
develop a product unless you knew there was a
demand for it.
12
gt conduct market research
1. In-house (build into curriculum?) 2. Hire
consultant such as Noel Levitz, Stamats etc.
13
Developing and Marketing the Profile
14
gt perception

• Perception is based on
• a set of values, images, benefits, personality
  and associations related to a product, service or
  company
• a set of expectations on the part of our
  audiences
• service intangibles made tangible or
  understandable by our audience

15
gt perception positioning

• Positioning requires that we consider
• our audience and what motivates them
• our product/service offerings
• the benefits our audience derives from our
  offerings
• distinguishing our offerings from our competitors
• our values and character
• consistent messaging

16
Fulfilling the Promise
17
Getting the Message Out
18
gt Profile Tactics
19
gt summary
To increase Nipissings profile we need to 1.
Determine what we want to become known for 2.
Distinguish ourselves from our competitors 3. Use
market research to assist with points 1 2 4.
Get the message out