Venus, Goddess of Beauty in Modern Advertising

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Venus,Goddess of Beauty in Modern Advertising

• Research and Presentation
• Zaharopoulou Mariza
• Katsarou Zinovia
• Teacher Kyriakidou E.

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Venus Goddess of Beauty and Love

• Venus was originally the protector or gardens and
  flowers and punished people who defied her power
  by turning them into rocks. Not a bad party
  trick! She took on the myths and qualities of the
  Greek God Aphrodite, the goddess of fertility,
  love, and beauty.

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Venus Great source of inspiration

• Her beauty is beyond comparison. So, its no
  wonder that artists all over the world and
  throughout time have been greatly inspired by her

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Venus Source of Inspiration in modern
advertising,too.

• Venus was later adopted by Gillette in a clever
  marketing campaign that attempted to convince all
  women that they too could be Goddesses.
• Gillettes Venus is in fact a shaver! Oh yes,
  its a 15cm long, clear blue (now also available
  in pink!) plastic shaving tool with grooved
  rubber ridges for easy grip.

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A disposable razor fit for a goddess

• This plastic saver for women claims to help you
  reveal the woman in youor even better the
  GODDESS in you!!

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Venus and DKNY Be Delicious!!Whats the
connection?

• DKNY Be Delicious is a modern feast for the
  senses. It is served in a sleek metal and glass
  apple bottle, this juicy fragrance combines the
  scent of apple with a sophisticated blend of
  exotic flowers and sensual woods. Many women buy
  this perfume, but few of them know that the
  apple-shaped bottle is in fact inspired from the
  symbol of the ancient Greek goddess Aphrodite!!
• Aphrodite has many symbols the pomegranates, the
  swan, the dolphin and ..... the APPLE!! Aphrodite
  was allegedly given the apple (?? µ??? t??
  ???d??) in a kind of beauty contest....

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?? ????? t?? ???d?? in Modern Advertising

• Heres the myth underlying the apple-shaped DKNY
  bottle
• The immortal Zeus fell in love with one of the
  daughters of the Old Man of the Sea, Proteus. The
  daughter's name was Thetis, and it was foretold
  to Zeus that this woman would bear a son
  greater than he. Zeus remembered his own history,
  how he was once the son of Cronus and was able to
  overthrow him and destroy him. Zeus did not want
  to risk this happening to him therefore, he
  bestowed the lovely Thetis upon a mortal king
  named Peleus. Everyone was invited to this great
  marriage, everyone except Eris, the goddess of
  strife.

• Peleus and Thetis did not invite Eris because
  they did not want the goddess of strife present
  at their festivities. Deeply offended, Eris still
  managed to cause strife for the wedding feasters.
  She cast a golden apple down among them,
  inscribed with the phrase, "for the fairest."
  Immediately the three supreme Olympian goddesses,
  Athena, Hera, and Aphrodite began to bicker over
  the apple.

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?? ????? t?? ???d?? below as a museum exhibit.

• The three goddesses eventually appealed to Zeus
  to decide which of them was the most beautiful.
  However, Zeus knew that if he were forced to
  choose one woman, the other two goddesses would
  make his life eternally miserable. So Zeus, with
  great cunning, took the three goddesses to Mount
  Ida, near Troy. Tending his flocks in the fields
  was King Priam's son Paris Alexander, one of
  the most beautiful mortals ever to walk the
  earth. Zeus assigned Paris the task of deciding
  which goddess was the most beautiful. The three
  goddesses campaigned and lobbyed Paris he chose
  Aphrodite, after she promised to him as his bribe
  the most beautiful woman on earth.

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• So, what DKNY cunningly suggests is that if you
  buy this perfume it is as if buying Aphrodites
  APPLE, the symbol of beauty and superiority among
  other women!!! Consequently, next time you see
  this apple-shaped bottle, please remember
  Aphrodites myth....