Challengers House and ClassicCat.net

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Challengers House and ClassicCat.net

• A Marketing Opportunity Analysis
• By
• Elena Andreeva
• Peggy Shirley

2
Industry Overview - Challengers House

• A No-Kill shelter
• Extensive pre-adoption care
• Funding competition
• Rules and regulations

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Industry Overview - ClassicCat.net

• Old brick and Mortar business
• 37,000 competitors
• Industry requirements

4
Business/Opportunities - Challengers House

• Free roaming shelter
• Screening process
• http//www.Petfinder.org
• Donation plan

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Business/Opportunities - ClassicCat.net

• Niche markets
• Hand-made quality

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Business Model - Challengers House

• Infomediary site
• Flat corporate structure
• 501(c) status
• www.makeadonation.com

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Business Model -ClassicCat.net

• Virtual Storefront
• Flat corporate structure
• Credit card ordering
• On-site advertising

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E-Marketing Strategy - Challengers House

• Challenger
• Adoption listing
• Family Photos
• Feedback and Testimonials
• PetSmart
• Donations
• http//www.petfinder.org/shelters/AL38.html

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E-Marketing Strategy - ClassicCat.net

• Brochureware
• Search engines
• Advertising
• Embedded emails
• Credit cards
• http//www.classiccat.net

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Recommendations - Challengers House

• 501(c) status
• Take on-line credit card donations.
• Post the history of Challenger on the site
• Work with local media
• Showcase the cats/Family Photos
• Testimonials section
• Electronic Newsletter
• Develop a pricing scheme for donations

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Recommendations - ClassicCat.net

• Process credit card orders
• Add pictures product information
• Contact search engines
• On-site outlet
• Develop a logo/banner pricing scheme
• Advertise on partner sites
• Embedded emails