MARKETING TO THE FEDS

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MARKETING TO THE FEDS
Presented by Geri Haworth Director, Business
Mgmt Division Andy Randles Lead Business Mgmt
Specialist
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The Myth

• With a GSA Schedule, Federal Agencies will be
  knocking down my doors to obtain my services!

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Overview

• Our Role Your Role
• Understanding Federal Contracting
• Environmental Scanning
• E-Tools
• Teaming / Sub-Contracting Opportunities
• Conferences/Events
• Organizations/Councils/Groups

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What We Do

• Conduct Market Research
• Advertise Promote
• Develop Marketing Material
• Attend Events/Shows and conferences
• Train Agencies
• Visit Agencies
• Contractor requested
• CSD initiated

• Manage Web Page
• Manage 1-800
• 500 calls per month
• Assist Contractors with GSA Advantage
• Support FTS Assisted Services
• Assist agencies with SOW reviews

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What You Should Do
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Understand Federal Contracting

• Sources of Information
• FSS Center for Acquisition Excellence
  (www.fsstraining.gsa.gov)
• Federal Acquisition Institute
• (www.fai.gov)
• Defense Acquisition University
  (www.dau.mil Continuous Learning Module)
• Where in Federal Contracting? (www.wifcon.com)

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Environmental Scanning

• Periodicals
• Government Executive
• www.govexec.com (sign up for e-newsletters)
• Federal Computer Week
• Federal Times (Army, AF, etc.)
• Acquisition Network (www.arnet.gov)
• Defense Procurement and Acquisition Policy
  (www.acq.osd.mil)
• FPDS
• FedBizOpps
• Agency Web Sites
• WIFCON (www.wifcon.com)

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https//www.fpds.gov
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www.FedBizOpps.gov

• Will the real person please stand up !

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http//www.osec.doc.gov/osdbu/Forecast.htm
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www.selltoairforce.org/
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Other Resources

• Please get a copy of our Handy Reference Sheet
• Look for tips on-line on our web page
• Contact Local Reps
• Customer Service Directors
• www.gsa.gov/csd
• Federal Technology Service
• www.gsa.gov/fts (Office of
  Professional Services)

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• E-Tools

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www.gsaadvantage.gov
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http//vsc.gsa.gov
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• Teaming and Sub-Contracting

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http//web.sba.gov/subnet
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Conferences and Events
www.gsa.gov/events
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Conferences and Events

• 2006 EXPO San Antonio May 15-18
• Joint Services Environmental Management
  Conference
• AF, Army Environmental Conf
• AF Space Command Environmental Conf Colorado
  Springs
• AF Research Lab Briefing for Industry
• National Guard Association General Conference
• Society of Logistics Engineers Conference
• Defense Language Institute Conference
• FACE (Federal Acquisition Conference and Expo)
• Train FTS Professional Services CSDs
• Professional Development Seminars and Acquisition
  Excellence Conf (Jacksonville, FL)
• NCMA World Congress Phoenix
• Outreach Europe
• DOD Maintenance Symposium and Exhibition

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Organizations/Councils/Groups

• Industry Government Council
• Coalition for Government Procurement
• www.thecgp.org
• Professional Service Council
• www.pscouncil.org
• National Contract Management Association
• Your Industries Professional Organizations

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Thank You

• Andrew Randles
• andy.randles_at_gsa.gov
• 253-931-7465
• Geri Haworth
• geri.haworth_at_gsa.gov
• 253-931-7064
• Warren Hayashi
• 1-800-241-RAIN (7246)