Growing Web 2.0 at National Geographic

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Growing Web 2.0 at National Geographic

• Krista Mantsch
• Libraries and Information Services
• National Geographic Society
• NFAIS Philadelphia, PA
• Feb. 25, 2008

Knowledge
Navigate
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NGS Libraries Information Services
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Changing Roles - Changing Needs Changing
Technologies

• Social Networking
• RSS
• Podcasting
• Wikis
• Content Management Systems
• Mobile ready content
• Widgets
• Geo-spatial applications

• Communication
• Collaboration
• Centralization
• Community
• Resource Sharing
• Teaching/Learning
• Customization
• Repurposing Content
• Save time

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Challenges

• Technology (beginners and experts)
• Habit
• Content control
• Sharing
• Partnerships
• Expectations
• Limited resources and staff
• Limited staff time
• Measuring ROI

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Communications Hub NG Insider
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LIS Website
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Compiling Content Environment Report
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Communication NGS Kids 2.0 Wiki
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Women Explorers Wiki

• Many contributors
• Preset structure and standards
• Searchable and browseable
• Images
• Podcasts

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Wikis Defining Spaces

• Calendars
• Collaborative Hubs
• Dictionaries and Encyclopedias
• Directories
• Manuals, tutorials, and best practices
• Newsletters
• Project plans and status reports
• Prototyping ideas
• Resumes

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Building Community International Childrens
Editions
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Building Community Ning
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Sharing Information Future Events Universal
Calendar
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GeoReference - NG Gazetteer
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GeoReference - NG Gazetteer
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GeoReference - Grantee
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MetaLens
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Lessons Learned

• Experiment
• Keep current research and learn
• Dont wait until asked, just do it!
• Know your users, know the culture
• Ensure that the right people buy in
• Choose the right technology
• One size does not fit all
• Move on if an idea doesnt work
• Show concepts
• Keep it simple
• Integrate into current work processes
• Show whats in it for me
• Train, train, train
• Market, market, market

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Thank you!