Web 2.0

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Web 2.0

• Electronic Communication Tools

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What is Web 2.0?

• Is a perceived or proposed second generation of
  the web that is in constant development and
  delivers services tailored to the needs of each
  user
• Allows let people collaborate and share
  information online in ways previously unavailable
  

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Why Should You Care?

• 9 17 year olds report spending as much time
  using social networking (9) sites as they spend
  watching television (10)
• Top 5 Most Popular Websites for 1-25 Year Olds
• Females Males
• Facebook 69 Facebook 56
• MySpace 38 YouTube 19
• YouTube 22 Yahoo! 17
• Google 13 Google 17
• CNN 10 ESPN 16

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Worlds Most Popular Websites
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Web 1.0 to Web 2.0

• Web 1.0  Web 2.0
• Ofoto-- Flickr
• mp3.com-- Napster
• Britannica Online-- Wikipedia
• personal websites-- blogging
• evite-- upcoming.org and EVDB domain name
• speculation-- search engine optimization
• page views-- cost per click
• screen scraping-- web services
• publishing-- participation
• content man. systems-- wikis
• directories (taxonomy)-- tagging ("folksonomy")
• stickiness-- syndication

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RSS Really Simple Syndication

• Decide what news you want and set your feed
  reader (aggregator) to go and get it - Push your
  news out using the same technology
• Watch, read or listen to the content later

• Web based or free downloadable program
  connected to net
• Now embedded in browsers
• Part of iTunes (podcasts) and some e-mail
  systems (Microsoft Outlook 2007)

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Blogs
FCS Blog Central McAllister Blog

• A website or an online diary providing a forum
  for anyone to discuss any topic in any way to a
  worldwide audience that often incorporates
  images, video, links, and other media into the
  text
• Lingo
• Blogorrhea excessive or incoherent
  talkativeness in a weblog
• Blogsnob A person who refuses to respond to
  comments on their blog from people outside their
  circle of friends
• Flog A blog that's ghostwritten by someone,
  such as in the marketing department
• Momosphere Blogs written by mothers

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Podcasting

• A digital recording of a radio broadcast or
  similar program, made available on the Internet
  for downloading to a personal audio player or RSS
  feed reader.
• All MP3 players will play podcasts not just iPods
• Supports audio and video
• Simple to produce and can take it On the Go

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• A social networking site with interactive and
  easy-to-use features, user-create network of
  friends, personal profiles, groups, photos, music
  video
• MySpace is currently the world's sixth most
  popular English-language website and the third
  most popular website in the United States
• The site reportedly attracts new registrations at
  a rate of 230,000 per day. As of September, 2007,
  there were over 200 million accounts.
• July 2005 purchased by NewsCorp for 580
  Million

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• Social networking sites
• 35 million active users, 39 are 35 or older
• 2.7 Billion photos on the Site
• 20 Minutes Average Daily Use
• 100,000 New Registrations Per Day
• Wiki is software that allows registered users or
  anyone to collaboratively create, edit, link, and
  organize the content of a website, usually for
  reference material.

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• Video sharing website where users can upload,
  view and share video clips
• TIME 2006 Invention of the Year
• 4th most popular site in the world
• 100 million clips viewed daily
• 65,000 new videos uploaded every day

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Wikipedia

• A web-based encyclopedia project
• As of September 2007
• 8.2 million articles
• 253 languages
• 1.41 billion words
• Almost fifteen times as many as the largest
  edition of Encyclopedia Britannica
• Wikipedia's articles have been written
  collaboratively by volunteers around the world
• 9th most popular site in the world
• Wiktionary and Wikisaurus available

FCS Liberty MS Puetz
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Social Bookmarking

• An online bookmark list you create and share
• You tag search by tags responses ranked by
  of bookmarks
• Some featuring ratings, commenting,
  import/export, add notes, reviews, e-mail links,
  automatic notification, feed subscriptions, group
  creation and social networks

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Second Life

• A highly-social, three-dimensional online
  environment shaped by users who interact with and
  receive instant feedback from other users though
  the use of avatars.
• As of August 2007 SL had 9,846,282 residents
• August 2007 total customers spending money
• In-World - 304,499
• Virtual and real goods and services for sale
• More than 100 colleges have set up some kind of
  presence in Second Life FCS has an island

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Connecting the Dots

• Content posted on one site can be easily used by
  other sites and they dont necessarily need your
  permission
• Opens thousands of new ways and places to share
  and receive your information
• Ease of use makes getting involved as a content
  provider or content consumer as easy as pie.
• Newer services are incorporating multiple
  technologies into single sites called a
  mashup