Grateful Dead Archive

1
Getting our Miracle Fundraising for the
Grateful Dead Archive Ginny Steel University
Librarian Astrid von Soosten Director of Library
Development University of California Santa
Cruz ALADN April, 2009
2
Grateful Dead Archive

• How UCSC got the archive
• Treasure trove
• Challenges
• Fundraising

3
1. How we got the Archive
4
(No Transcript)
5
2. Treasure trove
6
Tons of treasures
7
(No Transcript)
8
(No Transcript)
9
(No Transcript)
10
(No Transcript)
11
3. Challenges
12
Challenge Preservation

• Print materials
• Photographs, posters, and other visual materials
• Audio, especially tapes
• Ephemera and realia

13
Challenge Intellectual property rights

• Determining ownership
• Obtaining releases
• Limiting access as appropriate

14
Challenge Linking the official archive to other
relevant resources

• Recent photos

• Fan-created websites

15
4. Fundraising
16
Getting the dough

• Connecting with Deadheads
• Social network marketing
• Support and advisory groups
• Reaching high capacity donors
• Road Trip
• Merchandising
• Volunteers

17
The mega-community of fans
DEAD FREAKS UNITE Who are you? Where are you?
How are you?
18
Social network marketing

• Our Top Spots
• Facebook - Friends of the Grateful Dead Archive
  among more than Facebook 5,000 pages devoted to
  Grateful Dead or Deadheads
• Blog at www.gratefuldeadarchive.org
• LinkedIn - Deadheads with Ties member
• MySpace - Friends of the Grateful Dead Archive
  (coming soon)
• iPhone application - coming Fall 2009

19
(No Transcript)
20
Affinity groups

• Deadicated Slugs
• Slugs Roses Society

21
Reaching high-capacity donors

• In-kind gifts for digitization lab
• Funding for processing
• Endowments for archivist and expansion of the
  collection

22
Road Trip!

• New York City at NYHS
• Los Angeles
• Chicago
• Exhibits with opening receptions for key
  Deadheads and alumni
• San Francisco
• Major donor event at trustees home

23
Merchandising

• Grateful Slug t-shirts
• Posters, cards
• Duplicate items from the archive

24
Merchandising Where

• Campus bookstores website
• Campus bookstore
• Reunion Weekend BBQ
• The Dead concerts in California

25
Volunteers

• Deadhead academics creating new content
• Writing articles for posting to, e.g., Wikipedia
  
• Blogging
• Deadhead alums locals finding additional
  content and adding value
• Monitor blogs and pages and post to those pages
• Deadhead techies helping with outreach
• Contribute technical expertise, e.g. build iPhone
  app

26
Keep the Dead Alive! Support the Archive.
27
Credits

• Roses skeletons - Richard Wohlfeiler
• Ticket images - Grateful Dead Archive
• Stilt-walking skeleton - Poster by Bob Fried
  (Grateful Dead Archive)
• Photographs by Doug Stewart
• Slides Lettie Bennett, Associate Director of
  Development, UCSC Library

28
(No Transcript)