Media Clippings

1
Membership Lifecycle Board Progress Report May
2007 MLB Progress Report 0307.doc www.acs.org.au/
boards/marketing/2007/MLB20Progress20Report2003
07.doc
2
Membership Trend
Nov 05 12768
3
Membership Lifecycle Board 2006/8

• Membership Retention 83
• 83.02 in Feb 2007 (vs 80.21 in 2005)
• Prospecting
• 3386 in 2006 (vs 2337 in 2005)
• Market Awareness 91
• Media exposure is maintained (based on number of
  clippings)
• www.acs.org.au/boards/marketing/2007/MLB20Progres
  s20Report200307.doc

4
Membership Lifecycle Board 2006/7
ACS Experience
5
Membership growth

• Limited focus areas, based on growth potential
• Reviewed every 6 months
• Coordinated activities

• Initiative Leads (YIT changing)
• Spread workload
• Coordination Point

• Initiative Leads
• Spread workload
• Coordination Point

• Member Focus
• AE Style