English 110C.01

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English 110C.01

• Day 5

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Analysis at Work
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Analysis at Work (cont.)

• Thus far, I have encouraged the following
  analytical thinking principles
• Training yourself to be more observant and
  attentive to detail using the Method and
  performing close reading.
• Pushing observations to interpretations by
  asking why is this important?
• Moving beyond the misconceptions of reading
  between the lines and hidden meaning.

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Analysis at Work (cont.)

• A useful analytical tool for acting on these
  principles is Seems to be about x but could also
  be (or is really) about y.
• The nominal subject of a text (written, visual,
  audio, verbal) is not always what it is most
  interested in, but is a means to another end.
• Pop Culture Example Survivor
• Note Be careful of the word really here. It
  does not suggest hidden meaning rather, it is
  being used to move you beyond the obvious.

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Responding to a Visual Argument
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Responding to a Visual Argument (cont.)

• Claim visual images can be analyzed and are
  equally important as written texts in terms of
  interpretation.
• Claim visual images and representations appeal
  to particular audiences.
• Example commercials
• Claim You should pay attention to the details of
  visual images and what they suggest.

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Responding to a Visual Argument (cont.)

• Q. What is a music video?
• A. A music video is traditionally conceived of as
  a short film or video that accompanies a piece of
  music, usually a song.
• Q. What is the purpose of a music video?
• A. Typically, music videos are used as marketing
  strategy to promote a musical artist and his or
  her recording.
• A useful way of thinking about music videos is as
  both an artistic expression and a series of
  visual images that appeal to the audience.

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Responding to a Visual Argument (cont.)

• AND NOW FOR CONTROVERSY AND CENSORSHIP.