Principles of Marketing MKTG 351

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Principles of Marketing(MKTG 351)

• Dr. Rahul Govind
• Professor of Marketing

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Teaching Assistants

• Amanda LeBlanc
• MBA student at OleMiss Business
• Wenbin Sun
• PhD Student at OleMiss Business

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Pre-Requisites

• Junior Standing
• Psych 101
• Stats 101
• Econ 101

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Course Material

• Slides
• will be posted on the course website and WILL BE
  REMOVED A WEEK AFTER CLASS.
• Simulation handbook
• MarkStrat Online Student Handbook by J.C.
  Larréché, et al. StratX Intl. (20 pp)
• E-instruction Clickers
• Available in the campus bookstore (30 1515)
• If you really really need a book
• Basic Marketing A Global Managerial Approach by
  Perreault McCarthy.
• Buy any edition (10th-16th) copies are
  available for around (25-50) at Amazon.com,
  Half.com etc.
• A cheaper customized version of the latest
  edition is also available at Primis Online (20).

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Grading

• Class Quizzes (35)
• There will be a total of six non-cumulative
  quizzes.
• The best five of these will count towards your
  final grade.
• The dates for the quizzes are tentative.
• Quizzes will be open notes.
• Notes cannot be photocopied or typewritten. Class
  slides/notes allowed.
• All quizzes will consist of 20-30 multiple choice
  questions.
• Final Quiz (15)
• One Cumulative quiz consisting of 15-20 questions
• Simulation (35)
• A Session will be held on this.
• Attendance Class Responses (5 each based on
  Clicker Responses).
• Please read page 4 of the syllabus before you
  register.
• Career Coaching (5)
• Details are given on page 4

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Extra Credit

• There will opportunities for extra credit
• 2 or 3 experiments totaling a maximum of 5 Points
  for a Survey from a Professor/Researcher from the
  OleMiss School of Business, Department of
  Marketing.

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• Contact
• You can always contact me by email. I am usually
  very prompt at replying ?.
• My office hours are on Tuesday 1pm 3pm
• Questions I WILL NOT ANSWER
• What is my grade?
• The slides have been removed, can you mail them?
• What is the course website address?
• How do we get extra credit?
• I have a question about the simulation.
• Our Group missed the simulation deadline.
• I missed my quiz/extra credit.!
• When is the next quiz?
• I have a problem with my group member

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• WE ARE NOT USING THE BLACKBOARD!!!
• All slides will be on
• http//faculty.bus.olemiss.edu/rgovind

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• Simulation
• You will be assigned to groups of 9 10
  students.
• You should meet during the allocated class time
  unless everyone in the group finds a convenient
  alternative. I will be available for any
  questions that might arise.
• On the final day of the simulation, a report on
  all your activities (a format will be handed out
  in class) has to be submitted to the me.
• Twice during the semester, you will get a peer
  evaluation sheet. If your group-mates give you a
  bad score, your score for the entire simulation
  WILL BE scaled down proportionately. I will
  enforce the policy and no changes will be made to
  peer evaluation under ANY CIRCUMSTANCES.

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• Simulation
• The breakup of the simulation is as follows
• Final Report 10
• Finishing Rank 25
• Your decisions are due on the day of the
  MarkStrat Sessions by 1200 pm (Thursdays).
• If you miss the submission deadline you are OUT
  OF THE SIMULATION (You get a zero on your
  Finishing Ranks section)

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UM School of Business AdministrationPolicy on
Effective Use of Course Time

• In each regular semester, the following student
  time resources are available to each instructor
• Two and one-half hours of student time per week
  (for a three semester hour course) in the
  classroom
• Seven and one-half hours of student time per week
  for study/work outside of the classroom

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Grading
MKTG 351
Other OleMiss Courses
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School of Business Administration Statement of
Academic Integrity

• The School of Business Administration upholds
  honor and academic integrity in all of its
  teaching, research, and service activities.  All
  business faculty, staff, and students are charged
  with the responsibility to behave with personal
  and professional integrity and to refrain from
  dishonorable conduct. Any incidence of
  dishonorable conduct WILL result in an F in the
  class and further action by the school.