KCRW began podcasting March 1, 2005

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KCRW began podcasting March 1, 2005 22
Programs 4 to 60 minute MP3 files Encoded as
48k mono files
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Reasons for podcasting Expand reach of of KCRW
programs Stay on technological cutting edge
minimal cost, using existing infrastructure
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Initially costs remained controlled 18 to
24,000 downloads for the first 6 weeks of
podcasting. 24 to 34,000 downloads through May,
2005 In June, things began to change
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Our first two objectives were being met.
KCRW.com was getting more traffic Links to our
podcasts were showing up on websites throughout
the net. Podcasting press often mentioned
KCRW then
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Along came iTunes
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With iTunes, we grew beyond our goals 104,000
MP3 Downloads the first day. over 300,000 MP3
downloads first week Added additional MP3
servers Bandwidth went through the roof
Press coverage all over the place
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The Future Underwrite podcast Drive people
back to website Music podcasts Build
relations with industry leaders