RAM Membership Survey Results

1
RAM Membership Survey Results

• Michael E. Gallery, PhD, CAE
• President
• OPIS,LLC

2
Results

• Membership Survey

3
Gender
4
Age of RespondentsMean Age 49
5
Operational Category
6
Annual Gross Sales
7
Primary Business Segment
8
Top Four Critical Issues

• Declining number of customers
• Taxation and fees
• Declining revenue per customer
• Cost of employee benefits

9
How Would You Describe Your Level of Involvement
with RAM Over the Past Five Years
10
Likelihood of Recommending RAM Membership to
Others
11
Likelihood of Retaining RAM Membership Over the
Next Five Years
12
Top Five Member Benefits

• Legislative advocacy (25)
• Education classes (20)
• Endorsed programs (22)
• Dual membership in NRA (10)
• Gift certificate program (10)

13
Bottom Five Member Benefits

• Resource center (9)
• Networking (8)
• Industry spokesperson (8)
• Events (7)
• ProStart (5)

14
The Primary Reason I Joined RAM is to Support the
Industry
15
The Primary Reason I Belong to RAM is to Improve
My Knowledge and Skills
16
The Primary Reason I Belong to RAM is to Receive
Discounts
17
RAM Helps Me Be a Better Restaurateur
18
RAM Cares About the Things I Care About
19
RAM is Relevant to My Business
20
RAM is a Comprehensive Source of Reliable
Information on the Profession
21
RAM Welcomes Me as a Member
22
RAM Offers Products and Services That Help Me
Succeed
23
I am Satisfied With My Membership in RAM
24
The RAM Web Site Offers Valuable Information
25
Minimum/Maximum Dues RangesMinimum
200Maximum 400
26
Number of RAM Events Attended in Last Two Years
27
Importance of Topics in Decision to Attend
28
Importance of Speakers in Decision to Attend
29
Importance of Location in Decision to Attend
30
Importance of Networking in Decision to Attend
31
Importance of Exhibits in Decision to Attend
32
Importance of Social Events in Decision to Attend
33
Importance of Value for Price in Decision to
Attend
34
Using and Rating of Selected RAM Programs
35
Using and Rating of Selected RAM Programs
36
Frequency of Visiting the Web Site
37
Contacted RAM in the Last 12 Months?
38
Rating of Timeliness of Response
39
Rating of Courtesy of Response
40
Rating of Accuracy of Response
41
Rating of Helpfulness of Response
42
Overall Value Received from RAM Dues
43
Rating of RAM Activities Reflecting Its Mission
44
Likelihood of Participating in RAM in the Next
Two Years
45
RAM Report Card