rancard

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• the solutions in the software

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Getting Your Technology Ready to do Mobile
Business
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Definitions

• Mobile business for the purpose of this seminar
  refers to any commercial undertaking that is
  enhanced by recent cellular technologies
• Cellular or mobile technologies refer to
  technologies that are built to interact with
  mobile networks
• Your Technology is the environment and tools
  with which you operate your business

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Example 1 - Communicate

• Points Summary
• The farmer can very cheaply maintain a contacts
  list of her best wholesale buyers (and other
  potential buyers)
• The farmer can regularly and cheaply update her
  buyers using SMS to let them know when her
  produce is going to hit the market
• The farmer can cheaply and regularly obtain the
  going market price using SMS news/alerts services
  and thus negotiate better margins with her
  potential buyers
• The farmer can readily advertise her produce by
  sending picture messages of her best yield to her
  potential buyers

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Example 2 - Alert

• Points Summary
• Store information on the license holders (mobile
  phone numbers)
• Set reminders to transmit based onlicense issue
  date (or renewal date) renewal period
• Automatically trigger reminders on due dates
• Pass on cost of single SMS message reminder
  (cheap!) as part of license fee

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Example 3 - Pay

• Points Summary
• a mobile operator
• a bank
• a subscriber (vendor)
• another subscriber (buyer)
• some smart intermediary software

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Other Opportunities

• The question of traffic watch
• Content dissemination
• Driving sales through mobile advertising
• An ambulance service that can actually find the
  emergency spot with location based software on a
  GSM network
• SMS message translation services
• Etc., etc., etc.

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Challenges

• Transaction reliability and timeliness
• Security of device, credits, etc.
• Widespread support by financial institutions,
  mobile network operators
• Interoperability, interconnectivity, open
  standards adoption
• Policies and policy-making

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Summary what does Mobile Business give you?

• obtain essential information
• disseminate sales enhancing information
• enhance existing business
• create new business opportunities