Gloucester County Habitat for Humanity REStore Project

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Gloucester County Habitat for Humanity RE-Store
Project

• Marketing/Advertising
• Operations
• Facilities
• Human Resources

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Marketing Strategy

• Current Industry
• Competition is limited
• Positioning Low cost supplies to help you
  and your community
• Merchandising/Customer Service
• Website
• Solicitation of donors- supplier directory

3
Advertising Campaign

• Marketing the cause- Habitat for Humanity in
  Gloucester County
• Donated signage, print, radio, cable if possible
• Public Relations- human interest stories to local
  media for free press
• Cross promotion with all Habitat fundraising
  events

4
Operations

• Office operations
• Store Management
• Volunteer Coordination
• Floor/Counter Sales
• Building materials pick-up
• Facilities Layout and Design

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Operations

• Warehouse operations
• Facilities equipment maintenance
• Signage
• Store security and safety
• Pricing, sales, return policies
• Donations
• Mailings Correspondence

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Facilities

• Use RE-Store Survey
• How Many SF Needed?
• How Much Parking?
• Raised Loading Dock?
• Donated? Or Leased?
• How Much Can We Afford?
• What Is The of Cost/Revenue? 5? 15? 50?
• How Do The Demographics Fit?

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Gloucester County RE-StoreFacility Rating System
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Human Resources
ReStore Organization Chart Top Level
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Human Resources

• Establishing Interns Rowan University
  involvement
• Project Manager
• Develop strategic partnerships to increase
  revenue
• Feasibility of these partnerships wrt long-term
  donations
• Pursue grant opportunities United Way
• Volunteer opportunities throughout
• Primarily Cashiers/Sales Associates
• Other opportunities

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Questions?