Cees Talma, VP Global Brand Development Lipton

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Small Cup, Big Difference

• Cees Talma, VP Global Brand Development Lipton

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Unilever is committed to Sustainability

• Opportunity to grow our business
• Brings hard business benefits
• Focused on 3 areas
• - Societal change
• - Environmental impact
• - Personal vitality

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Lipton is committed to Sustainability

• Provides us with an unique competitive
  advantage- LT access to high quality raw
  materials at affordable prices- Better quality
  product - Differentiated consumer proposition
• Makes a better cup of tea for our consumer and
  grower
• Target is to have all tea bags certified 10 (EU)
  15 (ROW)

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10 Years of experience on own estates
20.000 People 80.000 Dependants
gt700.000 trees planted
Free Housing Schools, Hospital
97 Renewable energy
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Why the Rainforest Alliance?

• Global scale
• Well recognized brand
• Holistic approach
• Ability to work with small and large producers

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Complete Communication Program
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Complete Communication Program
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Complete Communication Program
Liptonforthefuture.com
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Consumers are responding
Market share (Value) - UK
March 08 July 08
Dec 08
Source Nielsen