Data Gathering:

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Topic 9 Data Gathering Questionnaires
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Importance of Q

• questions or items response categories
• response categories
• how data will be collected

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Types of QuestionsOpen-ended

• When you dont know the possible responses or
  when you want to generate more thoughtful
  responses
• Use sparingly

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Open-endedexample

• What are the important health care issues to you
  personally? 
• (PROBE Are there any other issues?)

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Open-endedexample

• Would you say that your department head does a
  good, fair or poor job of communicating with you
  about your job?
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• ( 1 ) GOOD ( 2 ) FAIR ( 3 )
  POOR
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• Why do you say (INSERT THEIR RESPONSE
• GOOD/FAIR/POOR)?
• (PROBE Are there any other reasons?)

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Types of QuestionsFixed-response

• Also called
• When you
• Easy to

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Fixed-responseexample

• Do you have the on-line banking service with Hang
  Seng Bank?
• ( 1 ) YES ( 2 ) NO
•  
• Compared to other banks in your city, would you
  say that Hang Seng Bank does a worse, the same or
  better job?
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• ( 1 ) WORSE ( 2 ) SAME ( 3 )
  BETTER

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Fixed-responseother

• Useful for catching unanticipated responses
• Do you have the on-line banking service with Hang
  Seng Bank?
• ( 1 ) YES ( 2 ) NO ( 3 ) OTHER
  

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Other examples

• Pew center has lots of examples (there are others
  on Internet)
• http//people-press.org/reports/
• (both fixed and open) http//people-press.org/rep
  orts/print.php3?PageID285

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Multiple response

• Which of the following have you done within the
  last six months? (CHECK ALL THAT YOU HAVE DONE)
• 1? Voted in the primary election in August?
• 1? Gave money to one of the parties, candidates
  or issue campaigns?
• 1? Displayed a political sign, button or bumper
  sticker?
• 1? Attended political meetings or rallies?
• 1? Worked for one of the parties or candidates?
• 1? Tried to influence someones vote?

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Question

• Put this on a piece of paper
• Day of the week, Todays date
• Your name
• Your signature
• Topic 9

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Coding

• Merely assigns
• Formalized in a that
  lists
• How the variable is
• How the responses/observations are

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Codebook example
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Good questionnairesRules of Thumb

• Follow your
• Keep everything
• Write clearly in the
• Keep a
• Keep for the end (if
  possible)
• Avoid
  questions

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Rules of Thumb (cont.)

• Avoid
• Avoid (except for
  scales)
• Avoid questions
  
• Be
• Many items require
• Dont

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Rules of Thumb (cont.)

• Always ask,
  ?
• can be important
• Rules can be broken if

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Question

• In the following examples, identify one
  closed-ended and one open-ended question for each
  (or indicate there is none).

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Other examples

• Telephone Q
• Internet Q

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Pre-testPre-testPre-test
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Next time

• Review for Exam I
• Next lecture scales and indexes

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