No name

1
????? ?????? ?? ???? ???? ?? ??? ??????? ???
???? ??????

• ?? ???? ?????? ??????? ???????? ???? ?? ???
  ??????. ??????? ??????? ????? ?????? ??? ??????.
• The names of people and companies mentioned in
  this lecture presentation are fictional, for
  illustrative purposes only.

2
????? ?????? ?? ???? ???? ?? ??? ??????? ???
???? ??????

• ?????
• ???? ????? ????? ???? ???? ????? ??? ??????
  ?????? ????. ?? ????? ????? ?????. ?? ????? ?????
  ?????. ?? ???? ?????? ?????? ????? ?? ??? ???, ??
  ??????? ?? ?????? ?? ???? ?????? ???? ????.
• ????? ??? ????, ???, ?? ???? ???? ???? ????? ??
  ?????.

3
??? ??? ????...Monday night

• ????? ?????...
• The nightmare begins

4
????? ?????? ?? ???? ???? ?? ??? ??????? ???
???? ??????

• ????? ????
• ??? ?????? ?? ?????? ?????
• ?? ?? ?????? ????? ?? ??? ????????.
• ?????? ???? ????.
• ??????? ?? ?????? ?? ???? ??????.
• ?? ??????? ???????, ????? ????? ???????.
• ??? ?????? ?? ?????? ??? ??? ?? ?????? ?????.

?????? ??? ??? ????? ?? ?? ??, ?? ?????? ????
???? ?????, ??? ????? ????.
5
GIGO/RIRO ????? ?????-?????

• ????? ??? ?? ????? ?? ?? ?????... ??? ?????, ??
  ???? ??????.
• Gut reaction translation as a true mirror of
  the original Im a translator, not a mind-reader

????? ??? ?? ?? ???? ????? ??? ?????? ?????
??? ???? ??? ??????... Doomed to backfire
6
GIGO/RIRO ????? ?????-?????

• ????? ????? "???? ?? ????? ????? ???? ??? ???
  ??????? ???? ???? ???? ??? ??? ???? ?????, ????
  ?? ?????? /??????."
• ????? "??? ??????, ??? ????? ???? ?????."

??????? ????? ????? ?? ???? ?? ????? ???. ???
????? ????? ??? ?/?? ?????.
7
?? ?? ????? ?????????

• ?? ?????
• ??? ?????? ????? ??????? ?????? ???? ??? ??? ???
  ???? ?????.
• ??? ?????? ?? ????? ?? ???? ?????? ?? ?????.

• ?? ?????
• ???? ?? ???? ????? ????
• ??? ??????? ????? ?? ?? ?????? ?????? ????, ?? ??
  ???? ???. (?? ????? ????? ??????.)

8
?????? ?? ???? ?? ?????
Six levels of editing
9
?? ???? ?? ?????
Six levels of editing
10
??? ???? ??????

• ????, ?????? ??? ?? ??? ??????? ?????? ???
• ???? ????, ???? ?? ???, ??? ????, ????, ????,
  ???? ???????, ?????, ??? ????? ?????, ??? ??????,
  ???'.

• ???? ?? ??????? ??? ???, ?? ?? ????? ?????, ??
  ??????.
• ??????? ??????, ???? ????? ?????? ??????,
  ???????????, ???? ??????, ??????, ????? ???????.

???????
11
????? ????? In an emergency

• ??? ??? ????, ????? ????? ?????? ?????...
• ??????/????? ????? ??????
• ???? ????? ????? ????? ?? ??????
• ?????? ???? ?????
• ???? ????...

• Monday eve, job due Tues morn
• Do your best
• Highlight problem text
• Add note to client
• Say a little prayer.

"?? ?????, ?? ???? ???? ??? ??????." Sic!

12
???? ?' ????? ???? ?????
Ordinarily ?????? ?????

• ???? ?? ?? ?????? ?????????.
• ???? ?? ????? ????? ???? ?????? ?/?? ????? ???
  ??????
• ???? ?? ?????? ?? ?????!!!
• Highlight problematic words/passages
• Speak to the client to get clarifications and/or
  carte blanche
• Document the clients instructions/approval !

13
???? ?' ????? ???? ?????

• ????? 1
• "???? ?????" ???? ?????? ????? ??????
• ????? ?? ???? ?????? ???????? ?????? ??????
• ????? ??"? ????? ??????? ????? ??????? ????????.
• ?????? ???? ????? ??? ?????? ???? ????? ??????.

???? ?? ???? "???? ?????" ????'? ??? ?? ????????
????? ??????. ?? ????? ???? ???? ?? ??? ??????
?????? ?????. ???? ?? ??? ?????. ?? ?? ??? ??
????? ??? ??????, ????? ???? ?????? ????????.
???? ?? ???? ????? ??? ???? ???? ????? ???, ??
?????? ???? ?? ?????? ????? ??? ????? ????
??????? ???"?.
14
???? ?' ????? ???? ?????

• ????? 2 High-Tech Mumbo Jumbo

TrustMe Trouble Manager lets you identify the
disposition status of vulnerability work
completion with applicable administrative notes
that enable viewing capabilities for tracking and
audit purposes over time.
TrustMe Trouble Manager ????? ?? ????? ?? ??????
?? ?????? ???? ????? ????? ??????? ?? ?????
???????? ??????, ???????? ????? ?????? ??????
???? ??????? ????? ????.
? ????? ? ?? ????? ?? ?????
15
High-Tech Mumbo Jumbo - Continued
Compliance analysis. TrustMe Trouble Manager
helps you understand your security posture by
verifying and measuring risks. In addition, it
includes mitigation efforts and compliance across
our environment.
?????? ?? ?????? ????? ??????. TrustMe
Vulnerability Manager ????? ?? ????? ?? ???
?????? ??? ??????? ????? ????? ?? ???????
???????. ?????, ??? ???? ????? ???? (mitigation)
??????? ????? ??????.
?????? ??? ????? ??????. TrustMe Vulnerability
Manager ????? ?? ????? ?? ??? ?????? ??? ???????
????? ???????? ???????. ?????, ??? ???? ??????
?????? ???????? ???????? ????? ?? ????? ??????.
16
High-Tech Mumbo Jumbo - Continued
This major new version delivers in-memory levels
of performance as well as high reliability to
transactional, data intensive, business-critical
enterprise applications.
????? ????? Educated guess ????? ?????
????? ???? ??? ??? ????? ??????? ????? ??
?????? ????? ??????? ????? ???? ??????? ????????
????? ?????? ???????? ???? ???????? ??????
??????? / ??????? ?????? ???? .
? ????? ? ?? ????? ?? ?????
17
High-Tech Mumbo Jumbo - Continued
To help respond to customer questions concerning
MM replacements, a document explaining the
Customers Responsibility as defined in the
Statement of Limited Warranty can be found in the
on-line Service Support Guide in Chapter 3895,
Warranty Service.
????? ?????? ???? ??-???? ??????? ??? ?????
????? ?? ????? ?? ?????? ???? ?????? MM, ????
????? ?????? ????? ?????? ??????, ???? 3895
"????? ??????", ???? ?????? ?? ???? ??????? ??
????? ??? ???? ????? ?????? ???????.
???? ????? ??? ????? ?? ????? ?? ?????? ????
?????? MM, ????? ?????? ????? ????? ?????? ?????
?????? ??????, ???? 3895 "????? ??????" ?????
????? ?? ???? ??????? ?? ????? ??? ???? ?????
?????? ??????? ???????.
18
???? ?' ????? ???? ?????
????? 3 ???? "????? ????"

• Translation
• SmartAleck Inc. provided the energy company with
  assistance in the formation of the process of
  organizational preparation for the anticipated
  opening of the energy field to competition.

• ????
• ???? "????? ????" ????? ????? ??????? ???? ??????
  ???? ?????? ?????? ????? ?????? ?????? ?? ????
  ??????? ??????.

19
???? ?' ????? ???? ?????
?? ?? ??? ???? ??, ????? ?????
SmartAleck Inc. assisted the energy company in
its preparations for the forthcoming opening of
the energy supply field to competition.

• But sometimes the client objects when you
  simplify and shorten his/her text, because it
  then sounds to him/her too simple and
  unimpressive. In such cases you have no choice
  but to give the client the version that makes
  him, rather than you, happy.
• Note You can always disown the
  translation/editing.

20
???? ?' ????? ???? ?????
????? ??' 4 ???? ??????? "???? ????"

• ???? ??????? ?? ?????? ?????
• - ???? ?????? ????? ????? ?? ???-???
  ????????!!!
• - ????? ????? ???-??? ???? ?????? ??? ??????
  ?????? ?? ???? ????? ??????? ?? ???-???.

Semi-literal translation Goal getting new
patients onto Pele-Pill and away from
competitors!! Action - Now Pele-Pill gets into
healthcare organizations, and it is necessary to
continue to communicate the important and
exclusive message of Pele-Pill.
21
???? ?' ????? ???? ?????
????? ??' 4 ???? ??????? "???? ????" - ????

• ???? ????? "??? ???? ?????? ??? ????."

? Mistranslation - The physician was told You
are calm and your patient is safe.
Suggestions - Well say to the physician You
may rest assured that your patient is safe. -
Your patient is safe, and you dont have to worry.
22
???? ?' ????? ???? ?????
????? ??' 5

• Redneck Universitys Emergency Operations Center
• Emergency Services Training Institute
• Industrial Fire Training
• You know youre in trouble when the brochure
  contains such sentences as

• Factors that effect emergency management
• Know who and what is available to you know how
  fast they or it can get to you and know how
  and when to use they or it.
• Equipment in area, loss or damage would effect?

23
???? ?' ????? ???? ?????
????? ??' 5 - ????
Effect -gt affect
Know what materials and manpower are available to
you, how fast they can reach you, and how and
when to use them.

• How would damage to equipment, or its loss,
  affect crisis management?

• How would damage to and/or loss of equipment
  affect the emergency operations in the area?

24
Redneck University contd

• Original
• Manpower should be considered to establish levels
  of concern and competence.

• ????? ?'
• ?? ????? ?? ??? ???? ??? ????? ???, ??? ?????
  ???? ?? ???????? ????????.

• ?????? ?'
• ?? ????? ?? ??? ???? ??? ????? ???, ??? ?????
  ???? ?? ???????/??????? ????????

25
Redneck University contd

• Original
• Site command Control Once everyone in the Hot
  Zone has been accounted for, the prohibition of
  potential victims wandering into the area must be
  enforced.

• ????? ?'
• ? ?? ????? ?? ??????, ?????? ????????? ???? ????
  ????? ???.

• ?????? ?' - ???????
• ?? ????? ?? ?????? ?? ??????? ?????????? ?????
  ??????.

• ?????? ?'
• ?? ????? ?? ?????? ?? ????? ???? ????? ??? ???
  ????? ?????? ??????????.

26
???? ?' ????? ???? ?????

• ????? 6 ??? ?????? ?? ?????? ?????
• "????? ???????? ???? ??? ?????? ?? ??? ???????
  ????? ?????????? ??? ????? ??????. ???? ????
  ?????? ?????? ?? ????????, ????? ????? ?? ??? ??
  ????? ????? ??????? ?????? ????? ????? ???
  ??????? ?????? ????? ???? ???????.
• ????? ?????? ?????? ????? ?? ???? ?????? ????
  ??????, ???? ????? ?????? ????? ?????? ??????
  ????????? ?? ????. ?????? ?? ????? ???? ??????
  ??? ????? ????? ????? ????? ???? ??? ???? ?????
  ?/?? ???? ????? ?????? ?? ????? ????? ???????.
• ????? ?? ??? ?????? ???? ????? ?????? ???? ???
  ?????? ?????? ???? ?? ????? ?????, ?????? ?????
  ???? ?????, ???????, ?????, ?????, ????? ????
  ???'.

27
???? ?' ????? ???? ?????

• ????? 6 ??? ?????? ?? ????? - ????
• ... ??????? ?? "????? ???" ???? ???? ??? ??????
  ????? ?? ???? ????????? ??????, ?????? ????????
  ????? ????????, ?????? ?????? ???????? ?????????
  ?????? ?????? ????????? ???.
• ... ????????? ?????? ?????? ?????? ???. ??????
  ?????? ?"? 2 ?????? ?????? ???? ??????.
  ????????? ???? ???? ????? ??? ??? ???, ????
  ?????? ???, ????? ????? ??????????? ?????
  ????????? ??????? ????? ?????? ??????? ??????
  ???' ???? ?????? ????? ????? ???? ???? ?????????
  ??????, ??????, ????? ?????? ?? ?????? ?????."

28
???? ?' ????? ???? ?????

• ????? 6 ??? ?????? ?? ????? - ????
• ?? ????? ?? ???? ????
• ???? ??? ?? ????? ??? ????. ?? ????? ?????
  ??????, ????? ???? ???? ?????. ??? ??? ??? ????
  ??????.
• ??? ????? ??? ????? ????? ?????-?????. (???
  ?????? ?? ????? ?????? ????? ?????? ???????? ???
  ?????? ?????? ?????.)
• ?????? ????? ????? ?????, ?????? ????? ?????? ??
  ??? ?????? ?????????/??????/?????? ???? ????
  ?????? ?????.

29
???? ?' ????? ???? ?????

• ????? 7 ????? ????? ?????
• ????? ?????? "????? ??????? ?????? ???? ??????
  ???? ??????? ????? ???????..."
• ?? ?? "???? ?????? ????"? ??? ????? ??? ???????
  ??? ??? ?? ????? ????? ?????? ??? ??????? ????
  ??? ?????? ?????? ???????? ??????? ???? ????
  ?????? ??? ?????? ?? ????? ?? ???? ?? ???????
  ???????

Building/creating/establishing an active public
environment? an environment for public activity?
based on Jewish content?
30
???? ?' ????? ???? ?????

• ????? 8 ???? ??????? "??? ????
• ????? ????? ??? ?? ????? ???????? ?????? ???????.
  ????
• ?????? ??????? ????? ??????? ????? ???????
  ????? 30,000 ?????? ?? ????? ???? 50-100. ??????
  ????? ???? ????? ?????? ?????, ???????? ??????.

? Mistranslation In the initial process a dial
up connection will be established on the basis of
a phone numbers data file, containing 30,000
registries of persons aged 50-100. The people
will be asked several questions to establish
diagnosis and identify users of the medication.
31
???? ?' ????? ???? ?????

• ????? 8 ???? ??????? ??? ???? - ????
• ?? ????? ??? ????? ???? ??????, ?????? ?? ???
  ??????. ????
• ???? ?????? ??????? ?????? ?????? ?????? ?? ???,
  ?? ?? ????? ??????? ?????? 30,000 ????. ???????
  ????? ???? ????? ??? ???? ?? ???????? ??????
  ?????? ?????.

Translation In the first stage, the survey
personnel will phone some 30,000 persons aged
50-100 whose names appear in a computerized
database. The people contacted will be asked
several questions to establish a diagnosis and
identify users of the medication.
32
???? ?' ????? ???? ?????

• ????? 9 Yummy (Yucky?) Dairy
• ??"? ?????? ?????

• ????
• ??? ????? ?????
• ??????? ???? ???? ??????, ?? ?? ?????? ????? ??
  ??? ????? ????? ?????? ????? ???????.
• ???? ???? ?? ????? ??? ?????? ?-press ??????
  ??-???. ?? ???? ???? ?????? ??? ????? ?? ?????
  (????? ?????? ?? ???). ????? ?? ?????? ??? ????
  ????? ?????.

33
???? ?' ????? ???? ?????

• ????? 9 Yummy (Yucky?) Dairy

?????, ???? ???? ?????? ??????

• No hand-scrubbing (disinfectant) facilities

• The insecticuters protect bulbs, but
  sticky-tape should be added for the sake of
  monitoring and to prevent flying insects from
  falling down.

• A case of oil leak in the press machine was
  observed on such-and-such a date. We did not find
  any documentation in the lab as to what was done
  with the product (the person in charge wasnt
  in). We only saw that work on the specific
  product was discontinued.

34
???? ?' ????? ???? ?????

• ?????, ???????, ???? ???? ?????, ??????,
  ??????????? ????"?.
• ??? ?? ????? ?????????? "??? ???? ????? ?????????
  ??????"
• ??? ?????? ?????, "??? ??????, ??? ??? ???? ??
  ????????? ????. ?????-????? ?????? ?? ????? ?????
  ?? ?????!"

35
???? ?' ????? ???? ?????

• ????? ??' 1 ???? ????-??? ?????
• ????
• ?? ????????? ????????? ?????????? ?? "?????? ??"
  ????? ??????? ??? ???? ??????. ????? ???? ??
  ????? ????? ????? ?? ???????? ????????, ???????
  ?????? ???? ??? ???. ?????? ?????, ??????? ??????
  ????? ????? ????????? ??? ???? ???? ?? ???? ?????
  ??????? "?????? ??" ???? ????? ?"?????? ??"
  ?????. ... ???? ????-??? ????? ?? ????? ?? ?????
  ?????? ?? ????? "?????? ??" ???????? ???????..."

36
???? ?' ????? ???? ?????

• Braggit Productions -- ????? ?????

37
???? ?' ????? ???? ?????

• ????? 2 ???? ??????? ?? ??????????
• ???? ??????? ?? ????? ?????????? ???? ???? ????
  ?????????? ????, ???????, ????-????? ???? ??????
  ???????? .
• ?????, ???? ???????, ??? ?? ??????? ?? ???? ?????
  ????? ????? ???? ?????? ????, ???? ?????? ???????
  ???? ????? ??? ???? ????? ?????, ???????,
  ???????, ??????, ????????, ?????, ??????, ?????
  ???????.
• ????? ??????? ????? ?? ????? ???????, ??????,
  ?????, ????? ??????. ????.

38
???? ?' ????? ???? ?????

• ???? ??????? ?? ??????????
• ????? ??? ?? ??? ??? ???? ??? ???? ???? ?????
  ???? ???????, ?????? ??? ???? ????, ??????
  ??????? ?????????.

• ????? ?????
• "??? ??? ?? ????.. ?? ??? ???????????... "
  ????? ???????????? ??? ???? ????? ???? ?? ????
  infallible, ????? ???????? "????" ????, ?? ????
  ??????? ???? ????? "???????? ???????????" , ???
  ?? ????? ??? ???? ?????.

39
???? ?' ????? ???? ?????

• ???? ??????? ?? ?????????? - ???????
• ???????? ???? ?? ???? ????? ?????? ?????? 3 ??
  ???????, ?? ????? ????? ????? ?????? ?' ??
  ???????, ?? ????? ?????? ???? ?????? ??, ???????
  ???????, ????????? ?? ???????.
• ?????? ?????? ?????? ??????? ??? ?????? ???
  ?????? ??????? ??????, ???? ??????, ???????
  ?????? ?? ???? ?????? ??????.
• ??? ??? ?????? ???? ????? ????? ???? ???? ????
  ????, ?????...

40
???? ?' ????? ???? ?????

• ????? ????? ???? ?? ???? ?? ??? ???? ??? ?? ????
  ?? ??????.
• ????? ????? ?? ???? ???? ?? ??????? ?????? ????
  ????.
• ????? ????? ???? ???? ?? ????? ?? ???????
  "?????" ?? ?? ????? ?? ???? ??? ???
  (??????/?????) ?? ?????? ????? ?? ?????? ????.

41
???? ?' ????? ???? ?????

• ???? ??????? ?? ??????????
• ???? ??????
• ???? ????? ?? ?? ??? ???? ???? ???? ?? ?????
  ??????? ???' 5 ???? 6, ?? ????, ???? ?????
  ??????? ???? ?? ?????? ?? ?????? ????? 6 ???? 5,
  ???????? ??? ???? ????? ???? ????? ???? ?? ??
  ???? ?????
• ????? ???? ?????? ?????? ???????? ???? ?????.
  ?????? ?? ?? ????????, ?? ???????? ??? ?? "?????
  ??????".
• ??????? ?????? ?????? ????? ??????? ?? ??????????.

42
???? ?' ????? ???? ?????

• ????? 2
• ?????? ???????? ????"? (???? ?????? ??????
  ??????)
• ??? ????? ???? ????? ???? ????? ?

• ????? ?????
• ???? ?????
• ???? ??????
• ????? ??????
• ????? ?????
• ???? ??????

• ???? ?????
• ???? ?????? ?????? ????????
• ????? ??? ????
• ????? ?????
• ????? ??? ???

43
???????
Providing the submission document provides
trends against their own targets and the results
of competitors, industry average and/or
best-in-class or world class organizations, the
assessment of comparisons should be
straightforward.
The Assessor is now making a judgment as to what
extent the results of the organization compare to
these other reference points. Results are either
favorable or not and they are so for none ranging
up to all cases.
44
??? ???????
The fundamental issues that underlie and
characterize the organizations performance and
points of a general nature that the assessor team
will wish to feedback to the organization.
Provide real value-add feedback that identifies
those positive aspects of the organization
Appoint a team leader for the syndicate and agree
a time plan and time keeper. Discuss and agree
the overall organizational model.
45
???? ?? ??-??????
Note on ambiguity
????? ?????? ?? ????? ?????? ??-???????, ???? ???
?????? ??????? ?? ????? ?????? ???? ??? ???
??????. ????? ???, ?????, ???? ????? ????? ??
??-??????? ?? ??????. ????? ?? ???? ?? ?????
????? ???? ?????? ????? ???? ??-?????. ?? ?????
?? ?????? ?????? ????? ?????? ?????? ?????. ????
?????? ??? ??????? ?????? ??? ????? ?????? ????
????? ?????, ????? ?????? ???? ??? ????? ??????.
?? ??? ????? ?????? ????, ????? ?????? ???? ?? ??
???? ????? ??? ?????. ?? ????? ?? ?????? ????, ??
????? ???.
46
??????
Practical recommendations

• ??? ????? ?? ????? ???? ?? ?????? ?? ????. ?????
  ????? ??? ??? ??????.
• ??? ??, ??? ?? ?????????? ??????? ???????? ??
  ???????
• ???? ?? ????? ???? ????? ?????? ??????, ?? ?????
  ?????.
• ????? ?? ?? ????? ????.
• ?? ?? ????? ???? ???? ?? ?? ???? ???? ?? ??????
  ????? ????? ???? ??????.
• ?????? ???? ??-?????? ???? ?????? ??? ??????
  ????? ?????? ????? ??? ?????? ?????.
• ?? ????? Sic!

47
??????
Practical recommendations

• Insist on getting explanations from the client.
• Offer alternative meanings/words.
• Find out whether material is for internal
  consumption or for publication.
• Tact, tact, tact.
• If its too late to speak to someone, just do
  your best.
• Add an unequivocal comment regarding the sections
  where you had to read the writers mind.

48
??????
To sum up

• ?? ???? ???? ?? ?? ?????.
• ???? ??????? ?? ????? ??? ?? ??? ??? ??????...
• ?? ???? ??? ?????? ?????? ???? ????, ??????? ??
  ???? ?????...

• You cant educate the whole world.
• Its okay to let off steam, just be careful what
  or whom you kick
• If everyone could write well, what would editors
  do?...