A Valentines Day Teleseminar

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A Valentines Day Teleseminar

• Steve Crescenzo
• Ragan Communications

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Its easy to hate . . .

• Tons of bad writing
• Awful photos
• Stilted language
• Jargon, buzzwords
• Loads of C.R.A.P. (Corporate Rhetoric Awards
  Program)
• But . . .

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. . . There is a lot to love

• Creative communication
• Great writing
• Interesting stories
• Good reporting
• Controversial material
• Real-world quality material

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Todays Teleseminar . . .

• A love letter to the folks doing it right
• Loaded with stuff you can steal
• This can work in ANY company
• Have to push a little
• Have to get out of your rut
• Have to stop doing Corporate communication

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Sending 14 Love Letters To . . .
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1 Editors who refuse to run lousy photos

• We would never run shoddy editorial from
  unprofessional writers
• Why do we run lousy amateur photos?
• We run so many photo clichés
• The standard shots
• Group Shots
• People holding things
• Collages
• Award shots

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Win a FREE Ragan teleseminar in 2006!

• Please complete a short survey telling us what
  you thought of todays event. One response will
  be drawn and that persons team will win a free
  teleseminar. Increase your companys chances of
  winningmake sure each teleseminar participant in
  your group completes the survey.Fill out the
  survey at
• www.ragan.com/cupid-2006-survey