O2 Oxygen

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O2 Oxygen

• Igniting your Presentation
• Lisa Cotton
• Alison Barry

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Content

• SUCCES (s) principles
• Story construction
• Putting it into practice
• Questions

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Getting your ideas across

• SUCCES(s)
• Simplicity find the essential core
• Unexpected violate expectations
• Concrete explain in terms of human interactions
• Credible make people believe in ideas
• Emotional produce emotions in the absence
• Story act as a mental flight simulator

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Simplicity find the core

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Unexpected create curiosity

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Concrete speak in human terms
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Credible make them believe
RESEARCH
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Emotional appeal to self-interest
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Story bring abstract notion to life

Stanford Students
During the Regan era he could have cited
statistics showing the sluggish economy. Instead
he asked a question. Before you vote ask yourself
are you better off today than four years ago?
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Case Statement

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Case Statement

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SUCCES(s) Principles List

• Pay attention Unexpected
• Understand and remember Concrete
• Agree / believe Credible
• Care Emotional
• Be able to act Story

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Igniting your Presentation

• Resources
• Book Made to Stick Authors Chip Dan Heath,
  Publisher
• Random House
• Article In Defence of Raising Money a
  Manifesto for Non-
• Profit CEOs, http//sashadichter.worl
  dpress.com