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Buying Goods and Services

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B) mass merchandisers. C) outlet stores. D) catalogs ... mass merchandiser. Advertising that attempts to convince you by appealing to your feelings is ... – PowerPoint PPT presentation

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Title: Buying Goods and Services


1
Buying Goods and Services
  • Chapter 25

2
1. ____Is a person who selects, purchases, uses
and disposes of goods and services.
  • A) producer
  • B) sales person
  • C) consumer
  • D) manager

3
2. A ___ is a word, picture, or logo on a product
that helps consumers distinguish it from similar
products
  • A) grade label
  • B) brand name
  • C) generic product
  • D) license

4
3. These products have no brand name, plain
labels and lower prices
  • A) dairy products
  • B) generic products
  • C) brand name product
  • D) regular products

5
4. For this process you check the price and
quality of a product in multiple stores
  • A) bait and switch
  • B) impulse buying
  • C) Recalls
  • D) comparison shopping

6
When you purchase items on the spur of the moment
you are _______.
  • A. impulse buying
  • B. electronic shopping
  • C. comparison shopping
  • D. prolonged buying

7
What is a legal document stating the rights and
responsibilities agreed to buy the consumer and
store manager?
  • A. boycott
  • B. refund
  • C. warranty
  • D. license

8
A ____will help you cut down on unnecessary
buying, many shoppers prepare one.
  • A. brand name
  • B. shopping list
  • C. generic product
  • D. boycott

9
If you shop on a computer you are using ________.
  • A. online shopping
  • B. comparison shopping
  • C. electronic shopping
  • D. a shopping list

10
___ is a price expressed in a standard
measurement such as per ounce for the same
products.
  • Promotional Pricing
  • Unit Pricing
  • Clearance Pricing
  • Measuring Pricing

11
A ___ sale is one that gives you a special price
on a new product or product that is in season.
  • Promotional
  • Clearance
  • Special
  • Clear out

12
This type of sale gets rid of goods that are
going out of style or no longer are profitable.
  • Promotional
  • Clearance
  • Special
  • Clear out

13
Products that are advertised as going at a loss
or below cost.
  • Brand name
  • Generic
  • No name
  • Loss Leader

14
A store that specializes in selling a large
number of inexpensive products is a _____.
  • A) warehouse
  • B) superstore or hypermarket
  • C) mass merchandiser
  • D) department store

15
_____ specialize in a certain line of products.
  • A) limited line retailers
  • B) mass merchandisers
  • C) outlet stores
  • D) catalogs

16
Smart shoppers need to make careful _____ between
competing products.
  • A) shopping lists
  • B) prices
  • C) choices
  • D) words

17
Which is not a factor making it possible for
off-price and outlet stores to offer large
discounts?
  • A) they buy from other stores who have surpluses
  • B) they sell discounted items from manufacturers
  • C) they buy so much and have to clearance out the
    store
  • D) they sell slightly imperfect products

18
This type of store offers as much assistance as
possible to the consumer.
  • A. department store
  • B. outlet store
  • C. warehouses
  • D. mass merchandiser

19
Advertising that attempts to convince you by
appealing to your feelings is ___.
  • A. selected advertising
  • B. emotional advertising
  • C. rational advertising
  • D. promotional advertising

20
In what store could you usually find brand names
at a lower price?
  • A. super stores
  • B. mass merchandiser
  • C. off price or outlet store
  • D. department store

21
_____ is advertising that attempts to convince
you with facts and information.
  • A. Selected advertising
  • B. Emotional advertising
  • C. Rational advertising
  • D. Promotional advertising
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