Title: Buying Goods and Services
1 Buying Goods and Services
21. ____Is a person who selects, purchases, uses
and disposes of goods and services.
- A) producer
- B) sales person
- C) consumer
- D) manager
32. A ___ is a word, picture, or logo on a product
that helps consumers distinguish it from similar
products
- A) grade label
- B) brand name
- C) generic product
- D) license
43. These products have no brand name, plain
labels and lower prices
- A) dairy products
- B) generic products
- C) brand name product
- D) regular products
54. For this process you check the price and
quality of a product in multiple stores
- A) bait and switch
- B) impulse buying
- C) Recalls
- D) comparison shopping
6When you purchase items on the spur of the moment
you are _______.
- A. impulse buying
- B. electronic shopping
- C. comparison shopping
- D. prolonged buying
7What is a legal document stating the rights and
responsibilities agreed to buy the consumer and
store manager?
- A. boycott
- B. refund
- C. warranty
- D. license
8A ____will help you cut down on unnecessary
buying, many shoppers prepare one.
- A. brand name
- B. shopping list
- C. generic product
- D. boycott
9If you shop on a computer you are using ________.
- A. online shopping
- B. comparison shopping
- C. electronic shopping
- D. a shopping list
10___ is a price expressed in a standard
measurement such as per ounce for the same
products.
- Promotional Pricing
- Unit Pricing
- Clearance Pricing
- Measuring Pricing
11A ___ sale is one that gives you a special price
on a new product or product that is in season.
- Promotional
- Clearance
- Special
- Clear out
12This type of sale gets rid of goods that are
going out of style or no longer are profitable.
- Promotional
- Clearance
- Special
- Clear out
13Products that are advertised as going at a loss
or below cost.
- Brand name
- Generic
- No name
- Loss Leader
14A store that specializes in selling a large
number of inexpensive products is a _____.
- A) warehouse
- B) superstore or hypermarket
- C) mass merchandiser
- D) department store
15_____ specialize in a certain line of products.
- A) limited line retailers
- B) mass merchandisers
- C) outlet stores
- D) catalogs
16Smart shoppers need to make careful _____ between
competing products.
- A) shopping lists
- B) prices
- C) choices
- D) words
17Which is not a factor making it possible for
off-price and outlet stores to offer large
discounts?
- A) they buy from other stores who have surpluses
- B) they sell discounted items from manufacturers
- C) they buy so much and have to clearance out the
store - D) they sell slightly imperfect products
18This type of store offers as much assistance as
possible to the consumer.
- A. department store
- B. outlet store
- C. warehouses
- D. mass merchandiser
19Advertising that attempts to convince you by
appealing to your feelings is ___.
- A. selected advertising
- B. emotional advertising
- C. rational advertising
- D. promotional advertising
20In what store could you usually find brand names
at a lower price?
- A. super stores
- B. mass merchandiser
- C. off price or outlet store
- D. department store
21_____ is advertising that attempts to convince
you with facts and information.
- A. Selected advertising
- B. Emotional advertising
- C. Rational advertising
- D. Promotional advertising