Eniro

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Eniro

• Mobile Monday
• Nov 28 2005

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Leading search company on the Nordic media market

• Core markets
• Sweden
• Finland
• Denmark
• Norway
• Poland
• Non-core markets
• Germany
• East

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Positioning statement

• Eniro is the leading search company on the Nordic
  media market.
• For active users, Eniro makes it easy to find
  people, businesses and products.
• Eniro provides deep, local, quality assured
  information, ever present in channels preferred
  by the users and thereby moves users closer to
  transaction.

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Consumer needs related to phases of decision
making
Consumer questions 3. Where do I get what I
want? 2. What, and how, do I select? 1. What is
available?
Consumer needs 3. Correct contact (map,
phone, address, e-mail) 2. Product/services
attributes/content 1. Overview of market
Guidance 3. Local area search/selection 2.
Comparability /Reviews /Advice 1. Market
assessment
Purchase/Transaction
Contact
Comparison of options
Information search
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Interest areas across the Nordic countries
Bas All
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Eniro business concept
Eniro Channels
USER
USER
Internet
Print
Voice
Mobile
USER
USER
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Eniro search

• Eniro is the leading search company on the Nordic
  media market

• Facts
• In October 2005
• 16,7 million unique browsers in Eniro services
• 10 million of which in search services
• 4 million of which in Finland
• Eniro.fi is the most used local search service in
  Finland

Sources Net Ratings, SiteSencus TNS Gallup, TNS
Metrix
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Eniro.fi

• Local search service for consumers
• The best local information for free
• Companies, Products, Services, Persons, Maps and
  Directions
• On the Web Wired Wireless

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Mobile search Eniro view

• Customers close Users closer!

• Consumers prefer
• Free of charge
• Availability
• ?For all subscribers, all devices
• Easy, simple to use
• ?Person-assisted services
• ?Advanced smart phones

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Mobile Search -gt
Search Mobile!

• There is a mobile phone in 96 of households
  whereas only 53 still own a regular phone
  (Tilastokeskus, October 2005)
• ? Its time to let people find them for free!

• Send sms ENIRO TUNNUS to 16579 (0,25)
• Usage is free. Forever.

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Thank You!

• Stefan Anderson Erkko Simsiö