Poppies, Flying Monkeys and Good Witches

1
Poppies, Flying Monkeys and Good Witches

• Stephen Abram
• Texas Library Association
• Houston, TX
• April 26, 2006

2
Sometimes it feels like this . . .
3
(No Transcript)
4
Resistance is NOT futile!
5
(No Transcript)
6
(No Transcript)
7
Theres no place like home
8
Where am I coming from . . .?

• All Users
• Library Users
• Academic
• College
• Public
• School (pre-K-12)
• Special, i.e.
• Government
• Military
• Medical
• Corporate
• Global
• Non-users

The Virtuous Triangle
9
(No Transcript)
10
(No Transcript)
11
Researchers
Hobbyists
Clubs
Content e-Resources
DE Learning Education
University and Colleges Schools and Public
Libraries
eGov, Programs Alliances
Local and Government Partners
Card Holders
Faculties
Students
Community Groups
Emerging Model for Community, Learning and
Research Enterprises
Credit adapted from Rick Luce, LANL
12
(No Transcript)
13
(No Transcript)
14
Usability The A frame adopted from newspaper
layout is not what works. Eyetools
15
(No Transcript)
16
The Library World
Personas
Usability Tests
Normative and Market Data
17
The Library World
Personas
Usability Tests
The Real World
Normative Data
18
What is context?

• Its not about the Library! It is about five very
  specific user spaces, communities

Learning
Research
Entertainment
Neighbourhood
Workplace
19
Source Lorcan Dempsey
20
Content Map
Source AISTI
21
(No Transcript)
22
(No Transcript)
23
(No Transcript)
24
(No Transcript)
25
Simple Stories about Value

• Florida
• Florida's public libraries return 6.54 for every
  1.00 invested from all sources!
• South Carolina
• The total direct and indirect return on
  investment for every 1 expended on the states
  public libraries by SC State and local
  governments is 4.48almost 350!

26
Classic Technology Adoption
Where Are We?
Source Geoffrey Moore. Crossing the Chasm,
1991.
27
(No Transcript)
28
(No Transcript)
29
(No Transcript)
30
(No Transcript)
31
(No Transcript)
32
(No Transcript)
33
(No Transcript)
34
(No Transcript)
35
(No Transcript)
36
(No Transcript)
37
What if. . .
You can find 15,000,000 books through the Google
5 and the Open Content Alliance?
38
What if. . .
Does your 5 year plan consider this eventuality?
39
What if. . .
I can find a locally engaging experience through
Google Maps and Google Local?
40
Google Kansas City
41
(No Transcript)
42
books
Books
43
Google and 3D

• San Francisco first

44
(No Transcript)
45
When SmartPhones become the dominant device
46
(No Transcript)
47
Personal Phones
48
Nano Phone, Cardphones, ...
49
(No Transcript)
50
(No Transcript)
51
(No Transcript)
52
(No Transcript)
53
(No Transcript)
54
(No Transcript)
55
http//www.snopes.com/photos/advertisements/pcpen.
asp
56
Nano Phone, Cardphones, ...
57
Epaper not about replacing paper
58
(No Transcript)
59
(No Transcript)
60
What if. . .
99
An easy seamless DRM Payment system develops
through PayPal / Verisign / eBay / Google Wallet?
61
Get your Texthead to Nexthead

• MP3s
• Streaming Media
• Voice search

62
Next Massive Wave of Broadband Expands
Transition to Service-oriented architecture
Real-Time Infra-structure
Low-Power-Consumption Mobile/Display Devices
Secure Broadband Wireless
2006/7
63
Google Wireless

• San FranciscoMountain View, Philly, Chicago,
  Fredericton, and more

SEC Filing in 2005 18 more cities now.
64
Google invests in wired wireless
A 189,000,000.00 pilot
65
Bidirectional wireless module
Hydro Broadband
66
What if. . .
Users have materially changed?
67
The Scary re-wiring of the Millennials and
post-Millennials
68
Millennial Characteristics
Credit Richard Sweeney, NJIT
69
(No Transcript)
70
(No Transcript)
71
Reminder 150,00-250,000 A DAY!
72
What if. . .
The entire entertainment world mutates?
Streaming everything everywhere.
73
What if. . .
CD-Rom and DVD retire in 2012? How will you
handle the new non-containers?
74
Podcasting
75
Video iPod etc.
76
(No Transcript)
77
(No Transcript)
78
What if. . .
Google Scholar and Google College actually work?
79
Add tools citation, RefWorks, ProCite, stat
packages,
Add hundreds of database Suppliers (MS already
has about 120.
Personalize it and track your needs and Add
alerts
Make it OpenURL compliant
Add for online discussions, communities of
practice, group and Individual blogs and
connections through social networking software
Do OCLC stuff
Integrate e-commerce for articles, standards,
etc.
Make it Browserless
Add a toolbar that behaves in a research way
Predict their needs through mining of Gmail,
surfing, and behaviours
Add virtual reference
80
Add tools citation, RefWorks, ProCite, stat
packages,
Add hundreds of database Suppliers (MS already
has about 120.
Personalize it and track your needs and Add
alerts
And then ally with Sun to build a new OS for
wireless world Writely!
Make it OpenURL compliant
Do OCLC stuff
Add for online discussions, communities of
practice, group and Individual blogs and
connections through social networking software
Integrate e-commerce for articles, standards,
etc.
Make it Browserless
Add a toolbar that behaves in a research way
Predict their needs through mining of Gmail,
surfing, and behaviours
Add virtual reference
81
Can Google keep up this much change?
82
What if. . .
Everything goes personal?
83
Personalization
84
(No Transcript)
85
What if. . .
Search gets better and needs new hooks?
86
(No Transcript)
87
(No Transcript)
88
(No Transcript)
89
(No Transcript)
90
Are you up on tagging?
How about folksonomies?
91
(No Transcript)
92
Flying Monkeys?
93
The Long Tail of QUESTIONS
libraries
94
Classic Technology Adoption
Where Are We?
Source Geoffrey Moore. Crossing the Chasm,
1991.
95
(No Transcript)
96
Great Expectations

• The future is already here, its just not evenly
  distributed yet.

97
Expectations 1.0

• Search
• Retrieve
• Print
• Link
• View
• Navigate
• Read
• . . .

98
(No Transcript)
99
WEB 2.0

• RSS really simple syndication
• Wikis
• New Programming Tools AJAX, API
• Blogs and blogging
• Recommender Functionality
• Personalized Alerts
• Web Services
• Folksonomies, Tagging and Tag Clouds
• Social Networking
• Open access, Open Source, Open Content

• Commentary and comments
• Personalization and My Profiles
• Podcasting and MP3 files
• Streaming Media audio and video
• User-driven Reviews
• Rankings User-driven Ratings
• Instant Messaging and Virtual Reference
• Photos (e.g. Flickr, Picasa)
• Socially Driven Content
• Social Bookmarking

100
Pandora
101
(No Transcript)
102
(No Transcript)
103
(No Transcript)
104
(No Transcript)
105
Shhhhhhhh
106
(No Transcript)
107
More Change

• Productivity Tools

108
(No Transcript)
109
6 specific Areas to Focus on

• Lesson level implementation
• Mandate integration (workflow)
• Supporting Edgelessness
• Seamless find (OpenURL)
• Social spin (data-driven)
• Get beyond lists

110
(No Transcript)
111
(No Transcript)
112

The power of libraries
113
Knowledge Workplace
Shared Ideas
Shared Creation
E-Mail
Workflow Content Mgmt.
Discussion Databases
Web Conferencing
Intranets
Collaborative Design
Portals
Shared Presence
Networked Virtual Worlds
Instant Messaging
Avatars
Videoconferencing
114
Its an Information Ocean, not a Highway.
115

• Its an Exploration Space not a collection
  space.

116
So, how should Info Pros react?
117
BRAINS

• You KNOW more than they do!
• You have VERY high information literacy skills
• What else would be the key competency in a
  knowledge-based society?

118
HEART

• You care about excellent customer service
• You strive to meet their REAL needs

119
COURAGE

• Youre out there every day doing this
• You will survive and thrive

120
Clicking your heels together is not enough!

• Get out there and sell yourself and your talents
  not just your databases and collections!

121
Lets not study it to death
122
Lets Go!
Stephen Abram, MLS VP Innovation, SirsiDynix Cel
416-669-4855 stephen.abram_at_sirsidynix.com http//w
ww.sirsidynix.com Stephens Lighthouse
Blog http//stephenslighthouse.sirsi.com