Regional Perspective on Web Management and Governance

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Regional Perspective onWeb Management and
Governance

• The Case of South AsiaWorld Bank
• By Daria Lavrentieva

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Outline

• Web Program in South Asia
• Where we were
• What weve done
• Where we are
• How we work
• Quality Control
• Lessons learned
• Looking down the road

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Web Program in South AsiaWhere we were

• Opportunities
• Organizational mandate
• Web implementations maturity
• Demand
• Decentralized dpt
• Interest for new skills

• Constraints
• Complex org. structure
• No vision
• No senior leadership
• No incentives
• No skills
• No commitment
• No budget
• Working in silos

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What we have done

• Presented a case to Senior Management
• Conducted a study across the Bank and in other
  organizations
• Developed a Regional web strategy
• Built a case
• Received budget and set up a formal program

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SAR Web Program
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SAR Web Program Where we are

• Our assets 40 complex sites (internal/external)
• Central web team 3 full time and 2 part time
  staff
• Budget about 200,000 (excluding staff salaries
  and individual units)
• Statistics over 200,000 page views per month

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How we work Web Roles
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How we work workflow (2)
Business sponsor
Website
Content providing
Content types
-Content gathering,revision and posting
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Quality Control Mechanisms
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Clear Plan of Site Development
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Content Creation/ Approval Workflow
Update time
Content CoordinatorremindContent Provider
Content Providerupdate/ submitcontent
no
yes
yes
If content sensitive
If problem
Project Lead/ BusinessSponsor get involved
Project Lead/ BusinessSponsor review content
no
yes
no
If content need revision
Content Coordinatorpost content
Project leader share updatewith community
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Web Statistics
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Training Program
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How we are governed

• Governance Body
• Regional Management Team
• Web Action Team, chaired by Chief Economist
• Central Web Team Communications IT
• Unit Web Teams
• Support mechanisms web platform, web metrics,
  maintenance plan and workflow, training program

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Lessons learned inweb management and governance

• Good content/ communications strategy
• Start from top-down
• Careful selection of the business sponsor
• Good case
• Incentives
• Clearly defined roles and responsibilities
• Good metrics in places
• Be flexible

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Looking down the road

• Changing focus push - pull - interactive space
• Changing roles marketing, research
• Changing Management
• Changing technology
• Central governance?
• Internal/ external governance

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Thank you!
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Organizational Structure
Task Teams and Experts
Regions
South Asia
Africa
Central Asia
Latin America Caribbean
Middle East and North America
East Asian Pacific
Sectors
Task Teams
Environment
Human Development
Private Sector Infrastructure
Operation Core Services
Poverty Reduction
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South Asia Department
SARVP Front Office
Country Units
Sector Units
Service Units
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