WALRFM

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WALR-FM ATLANTA 2008
Atlanta's Old School RB Station
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KISS 104.1 DELIVERS The Most Sought-After
Atlanta Consumers to You!

• Kiss 104.1 and Kiss 1041FM.com. . .
• An Adult Contemporary brand helping your business
  target the
• 55 Billion plus
• African-American community in a credible, safe
  environment !

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KISS 104.1 DELIVERS THE MOST SOUGHT- AFTER
ATLANTA CONSUMERS TO YOU!

• KISS 104.1 is the soundtrack of a vibrant and
  dynamic city! KISS 104.1 targets the affluent
  African-American adults in Atlanta who are the
  prime buyers of products and services!
• KISS 104.1 is also Atlantas home of the Tom
  Joyner Morning Show the legendary and trusted
  voice of todays African-American community!
• KISS 104.1 delivers educated, affluent, adult
  consumers with disposable income our audience
  are the movers and shakers of Atlanta . . .
  and they want to be your customers!

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Why Buy KISS 104.1?

• WALR-FM KISS 104.1 is a CONSISTENTLY adult music
  intensive radio station. It has been, is now and
  always will be!
• KISS 104.1 is the marketplace leader when it
  comes to talented air personalities dedicated to
  connecting with the mature adult listener!
• WALR KISS 104.1 IS MORE CONSISTENT with family
  values and super serves our adult listeners!
• WALR has Tom Joyner in the morning and he is
  trusted by our audience -- hes second to none --
  and that trust carries throughout the day from
  mornings through evenings!
• WALR has 88 of our listenership focused in the
  sought-after 25-54 demo!
• WALR is THE BEST CHOICE for reaching your target
  adult demo!

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KISS 104.1 LISTENER QUALITIVE PROFILE
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A CLOSER LOOK AT KISS 104.1's TARGET LISTENERS!

• EDUCATED
• 30.4 have some college, and nearly a forth are
  college graduates!
• PROFESSIONAL
• 76.5 are employed, 46 White-collar
  professionals
• AFFLUENT
• 36.5 of our listeners have a household income
  over 75K!
• HOMEOWNERS
• 69.1 of our listeners are homeowners!
• FAMILY ORIENTED
• Nearly half have children under 17 living in the
  household!

KISS 104.1 Age Breakdown
KISS 104.1 Gender Breakdown
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KISS 104.1 IS THE HOME OF ATLANTA'S HOTTEST AIR
PERSONALITIES!
Tom Joyner Morning Show

• KISS 104.1 is Atlantas home of the Tom Joyner
  Morning Show
• the legendary and trusted voice of todays
  African-American community!
• Tom and the crew keep everyone laughing while
  the award-winning Veronica Waters keeps Atlanta
  up to date with the news!
• Cynthia Young keeps you smiling while your at
  work in the midday.
• Art Terrell holds it down in the afternoons .

Cynthia Young
Art Terrell
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TJMS
The Tom Joyner Morning Show is the 1 Urban
Radio Show in America

• Tom Joyner Sky Shows
• 12 shows a year in cities around the country,
  hosted by an affiliate station
• Considered the largest free, live
  African-American entertainment series in the
  country attracting over 100,000 consumers per
  year
• A live broadcast of the Tom Joyner Morning Show
  featuring a live musical guest and comedian
• Adapted as Sky Show TV which is being aired on
  TV One

• The Tom Joyner Foundation
• Founded by Tom Joyner in 1998
• Raises and donates money to Historically Black
  Colleges and Universities in the U.S.
• All funds donated used for higher education
  scholarship to aid students
• Ultimately, every HBCU in the U.S. providing
  higher education will receive support
• Raised more than 55 million for HBCUs

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MARCH 14, 2007 Syndicated radio host Tom
Joyner (seated) talks with TODAY's Al Roker
(standing) about how his morning show has
topped the charts.
Over 8 million listeners daily in 115 cities!
The Tom Joyner Foundation has raised over 55
million for students at Historically Black
Colleges!!
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THE BEST IN VERY FAMILIAR RB . . . PERIOD!

• Some of the classic artists youll hear on
• KISS 104.1 include
• The OJays
• Mary J. Blige
• Anita Baker
• Keith Sweat
• Barry White
• The Whispers
• Midnight Star
• Al Green
• Sade
• Maze f. Frankie Beverly
• Babyface
• Toni Braxton
• The GAP Band
• Earth Wind and Fire
• Jodeci
• Marvin Gaye