KFC Targeting By Proximity

1
KFC Targeting By Proximity
KFC are targeting the younger adult audience, but
also targeting the advertising to the KFC stores.
The posters work as a call to action, therefor
e to get maximum benefit from the advertising
there must be the opportunity to buy the product
close at hand. Through mapping, Posterscope are
able to identify the KFC stores and all sites
that fall within KFCs target stores. Each store
can then be cross matched to adjacent stores to
ensure the distribution of sites matches the plan.
2
KFC Hitting The Target Audience in The Target
Location
A KFC meal is more than an impulse purchase, but
the decision of which type of food to have when
out is likely to be fluid. KFCs targeting of
the audience within the store location ensures
that KFC is a visible option.