Software Export Office

1
Software Export Office
PCA Software Cluster March 2003 Draft
2
Export Office Horizontal Strategy

• Government initiative and connections
• Foreign Trade Commissions
• NGOs (Dubai IT friends of Lebanon, CCFL )
• Events (Gitex, Seti, Cebit, Comdex)
• Partners (Association twin-up)

3
Export Office Vertical Strategy

• Defining Action Plan
• Identification of companies Coordination
• Creation of trade commissioners
• Ensuring good quality of product
• Gathering International database

4
Advantages of exporting

• Software Exporting is crucial to Lebanese
  economic health.
• Increase sales and profits
• Gain global market share
• Reduce dependence on existing markets
• Extend the sales potential of existing products
• Stabilize seasonal market fluctuation
• Enhance potential for corporate expansion
• Gain information about foreign competition
• Enhance domestic competitiveness

5
Adaptation of business model (Export constrains)

• Develop new promotional material
• Subordinate short-term profits to long-term gains
• Incur added administrative costs
• Cost of travel
• Wait longer for payments
• Modify your product or packaging
• Obtain special export licenses

6
Export Office deliverables

• Standard International Business Plan
• Software Export Guide
• Evaluation progress Report

7
International Business plan Defining export
strategies

• Commitment to international trade
• Export pricing strategy
• Reason for exporting
• Potential export markets and customers
• Methods of foreign market entry
• Exporting costs and projected revenues
• Export financing alternatives
• Legal requirements
• Transportation method and
• Overseas partnership and foreign investment
  capabilities.

8
Software Export Guide

• This guide will help answer questions and take
  the mystery out of exporting.
• This guide will include
• How to think Export
• How to be prepared
• Success stories

9
Evaluation Progress Report

• Volume of Export Evaluation
• Number of companies Exporting
• . . .