Waterloo Youth Hockey Association Strategic Planning

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Waterloo Youth Hockey AssociationStrategic
Planning

• 9 Apr 07

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Agenda

• Charter
• Team Members
• Process
• Categories
• Brainstorming
• Prioritization
• Recommendations

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Charter

• WYHA President
• Business Development Committee
• Areas of Focus
• Dues
• Fundraisers
• Marketing / Schools
• Corporate Sponsors
• Blackhawks
• Grants
• Budgeting
• Scholarship
• Board / By-laws

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Team Members

• Team Leader Joe Kremer
• Member Mick ONeill
• Member Debbie Brecher
• Member Amy Notermann

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Process

• Themes
• Board Policy
• Finance
• Blackhawks
• Promotion
• Sponsorship
• Corporate
• Philanthropic
• Clean Sheet Brainstorming
• Prioritization
• Quick Wins
• Year 1
• Years 2-3
• Results

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Recommendations Board Policy

• Quick Wins
• Meeting (twice per month Aug - Mar)
• Committee structure (coaching committee?)
• Registration packets on web site
• Board Transparency
• Year 1
• Atom board member / liaison
• Level representation
• Post board agendas minutes on the web site
  (open vs. closed topics)
• Years 2-3
• Build At large member participation
• (meeting "audience" / WYHA "boosters")

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Recommendations Finance

• Quick Wins
• Tap into rainy day fund (reduce dollar value)
• Year 1
• Reduce dues
• Member Incentives
• First year Jr. Hawk
• "Sign-up a friend
• Rec League Transition
• Equipment rental
• Ads / Program Alternative (Web, banners, gold,
  silver, bronze, etc.)
• Years 2-3
• Peeler alternative
• Program Director

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Recommendations Blackhawks

• Quick Wins
• Year 1
• Partner with WYHA
• Key contact year over year (from WYHA)
• WYHA page in program
• Years 2-3
• Ticket sale fundraiser
• Coaching help (goalies)

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Recommendations Promotion

• Quick Wins
• Newcomer meeting (separate from returning
  members)
• Schools
• Year 1
• Advertising
• Courier / Celebration
• Local Access Channel
• Web Site
• KWWL
• Rec League
• Years 2-3
• Team Banners at Young Arena (05-06 AA Mites)

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Recommendations Sponsorship

• Quick Wins
• Mark Young Scholarship
• Hotel / Motel Tax Grant
• Year 1
• Cedar Valley Sports Association
• Years 2-3
• New jerseys (with sponsor names?)
• Official hotel of the Jr. Hawks (percentage on
  rooms)
• McElroy Foundation
• New Casino

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Moving Forward

• Board Policy
• Finance
• Blackhawks
• Promotion
• Sponsorship
• Corporate
• Philanthropic

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Questions?