Marketing 101

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Marketing 101
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What is Marketing?

• marketing is everything you do to place your
  product or service in the hands of potential
  customers.

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What is marketing?

• Marketing is your strategy for allocating
  resources (time and money) in order to achieve
  your objectives

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Marketing

• Product
• Price
• Packaging
• Sales management
• Advertising
• Promotions
• Public Relations

• Branding
• Distribution

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Customers

• Need to be at the centre of all marketing
  activities

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Strategic Marketing

• analysis
• Goals
• Tactics
• Assessment

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Analysis

• Customers
• Competition
• Our company
• The market

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Goal Setting

• SMART

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Tactics/Tools

• Referrals
• Advertising
• PR
• Community Promotions

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Assessment

• Make a plan, work a plan, evaluate a plan, change
  a plan
• Return on Investment

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A few ideas..

• Sales is problem solving
• USP
• ROI