Nutrition Education Program Planning: An Overview

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Nutrition Education Program Planning An Overview

• FCS 5155
• Fall 2005

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Planning Phases

• Assess needs through research
• Set goals objectives
• Specify format and teaching strategies
• Design Lesson Plan, including evaluation
• Specify key messages
• Implement and evaluate programs effectiveness

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Phase 1 Assess Needs

• Educational side
• Content
• Learning styles
• Motivational
• Use of theories

• Business side
• Marketing your services
• -Four Ps of marketing

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Phase 2 Goals and Objectives

• Goals are
• fairly broad
• sometimes idealistic
• often long term
• often not measurable
• somewhat unreachable

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Phase 2 Goals and Objectives

• Objectives are
• shorter term
• more specific
• more narrow in scope
• more likely measurable

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Types of objectives

• Process v. outcome
• Characteristics
• Focus on learner
• Clearly written
• Outcome-based
• One outcome per objective

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Phase 3 Specify the format and teaching
strategies

• Based on needs assessment results
• Will vary with program and need
• Various types of formats?
• Various types of teaching strategies?

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Phase 4 Lesson Plans

• 3 rules
• What is the major concept you are communicating?
• How are you going to communicate it?

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Phase 5 Key Messages

• What the audience will remember.
• Tend to be short and sweet, and encompass the
  content of the program.
• What ones can you think of?

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Phase 6 Implement and evaluate

• Formative v summative v developmental
• What might you evaluate?
• Learning
• Satisfaction
• Process

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Planning Phases

• Assess needs through research
• Set goals objectives
• Specify format and teaching strategies
• Design Lesson Plan, including evaluation
• Specify key messages
• Implement and evaluate programs effectiveness