Professional

1
Professional Workforce Development

• Board Presentation
• January 3, 2005
• Rick Kuhn, Director

2
Elements of the Program
 
Professional Workforce Development  
Center for Applied Competitive Technologies
Experiential Learning Center National Science
Foundation
Contract Education
3
Mission Purpose

• From an educational perspective
• To provide community college students, community
  members, incumbent workers, and job seekers the
  opportunity to step in and step out of
  not-for-credit training and credit-based
  education in order to help them climb their
  career ladders to higher levels of employability.

4
Mission Purpose

• California Ed Code, Sec 88500 88551
• To advance California's economic growth and
  global competitiveness through high quality
  education and services focusing on continuous
  workforce improvement, technology deployment, and
  business development.
• To work with representatives of business, labor,
  and professional trade associations to explore
  and develop new alternatives for assisting
  incumbent workers.

5
Personnel
De Anza College Finance College
Services Jeanine Hawk, Vice President
Professional Workforce Development Rick Kuhn,
Director
Experiential Learning Center National Science
Foundation Catherine Ayers
Outreach Staff
Support Staff
CACT OperationsCoordinator Bill Fu
Program Developer Shirley Kendall(Faculty)
Business Analyst Tom Costa
Senior Sales Coord. Skip Barnes
Program Coordinator Jane ChavisInterim (Thelma
RedmonOn Leave)
Sales CoordinatorDavid Ellis
6
Environmental Scan

• Customers
• Recovering economy results in the need for
  training new and rehired employees
• 200,000 of 400,000 jobslost regionally since
  2000
• State economic development
• Training incumbent employees contributes to
  keeping jobs here

7
Environmental Scan

• 13.3 billion spent on training products and
  services nationwide
• Recovery gradual
• Emerging industries
• Biotechnology

8
Environmental Scan

• Skills OrientationEmployers address need for
  critical employee skills that cut across
  disciplines
• Project Management
• Communications
• Team Building
• Leadership
• Presentation

9
Customersby Industry Sector
Percent of Sales
10
CustomersNumber of Persons Trained

• Total Number of Persons Trained3,389 in
  2003-2004
• Professional Development 58
• Workforce Development 42

11
Marketing

• Competition from public and private corporate
  training providers
• Competitive advantage
• Reputation relationships
• Quality of instruction
• Community economic development
• Value
• Strategies

12
Partners

• Internal
• External
• Community College

13
Financial

• Dollars in thousands

14
Financial
15
Future Goals

• Increase income from sales
• Increase market share in region
• Produce consistent surplus forinvestment in
  program
• Increase grant-funded programs for economic
  development
• Impact economic development of region

16
Future Goals

• Meeting the needs forProfessional Workforce
  Development
• Questions Suggestions?