Globalization 2'0

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Globalization 2.0
Ecsite 2008N 29 30th of Mai, 915 Shaping
globalization
Cover Globalisation

• Dr. Helmut Gold

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The Museum for Communication is located on the
Frankfurts museum quarter (Museumsufer)
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The Museum for Communication Frankfurt belong to
a public foundation which is carried by the
German Post and the German Telecom in a unique
PPP-Engagement.
Berlin
Nürnberg
Frankfurt
Hamburg
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The new building 1990 of Behnisch Partner won
many prices Old and new Buildings of the museum
are connected to each other in the basement.
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View inside Central air well, which allows
generous views onto all levels.
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The Medium tells its (Hi)story (Permanent
Exhibition)

• - Signs/Scripts/Messages
• - Letters and Parcels
• - Telegraphy- Telephone- Radio- Television-
  New Media - Art and Communication
• Temporary Exhibitions on two floors about art,
  culture and technical history themes. They go on
  tour to the Foundations other houses.

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Museums Café and Childrens Workshop
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Dr. Helmut Gold
Shaping Globalization- a exhibitions topic?!
Globalization 2.0
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5 good reasons, which make an exhibition
difficult, if not prohibitive

• Globalization describes an abstract phenomenon
• Globalization is not really new
• Globalization is an extremely extensive subject
• Globalization is highly complex
• Globalization tends to be seen negatively

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An exhibition about globalization always runs the
danger

• of being incomplete,
• .one-sided,
• non-tactile,
• polarizing,
• and in the end, even functions as a trigger for
  all kinds of fears.

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A multi-layered architecture for a multi-layered
phenomenon

• Modular light
• Recycled materials
• Includes projection
• Text using links and interlocking levels at
  various depths

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Concept and Structure of the Exhibition

• A Personal mood Received objects of a survey
  Designing Globalization
• B Basic impact 3 preconditions
• C The stories 12 vivid examples
• D The forum 2.0 and view to the future

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A The Survey
Which object symbolizes globalization to you?We
want to hear your personal view. Tell us your
opinion and help shape our exhibition!
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Received objects from the surveyChinese mitten
crab and textile industry
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Answers and objects can bei seen at the
exhibition as well as in www.globalmuseum.de
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(No Transcript)
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B Three central preconditions
Development of communications, logistics and
market liberalization.
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Trading of foodstuffs Transport costs accounted
1970 11 - 2005 2 of the cost of a product
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C Twelve Storys vivid Examples
1. Ready, steady, gorge! Fast food
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2. Her Boyfriend comes from Offenbach, the roses
from Bogotá - Floristry trade
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3. The whole world in a single hand Electric
toothbrush
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4. You talk to Cape Town more often than you
think Call Center
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5. But whos going to look after Karol and
ZofiaNanny Chain
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6. 100 countries share the dream of winning a
million Global television programming
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C/2 Twelve storys vivid Examples

• 7. Their rent helps to fund the U.S. pensions
  Hedge funds
• In Frankfurt, God goes by 170 different names
  Religion
• From China to Germany for Africa Second
  Hand
• 10. Jaan-Cornelius, aged 17, subway network
  specialist - Wikipedia
• 11. The cheapest life assurance
  worldwideA.I.D.S
• 12. Where future generations will run
  agroundGlobal climate change

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A. The Forum Discussion and view to the future
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Why Globalization 2.0?

• Usually a numerical sign is used for a new level
  of product development
• Metaphorical sense new form of using
• Web 2.0 discussion (Wikis, Podcasts, Forums,
  Blogs,You Tube) not about new technical
  development in the internet, but new form of
  involvement and design

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Globalization 2.0 Future Perspective

• In the same way, those questions about
  involvement and design which are in the centre of
  the discussion about web 2.0, are also there in
  the globalization discussion.
• Exhibition wishes to sensitize, to show, that the
  global players and states are not the only
  creators here - we are also its designers
• Effects on ones own everyday life (shopping
  decisions, voting, private CO2 level.)

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Thank you for your attention!