The value of print

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The value of print

• produced by
  

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What is print?
Printing is a process whereby a message is
communicated
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Where is print?
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on our streets
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in our buildings
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on our food and drink
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The power of print
politics
advertising
education
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P R I N T is everywhere!
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PRINT in ART
Terry Frost numbers his prints and sells them for
thousands of pounds in galleries across the world
Andy Warhol used print techniques to create his
famous pop art works
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How does it work?
The colour spectrum is made out of the three
primary colours (red-green-blue). These are
converted into cyan, magenta, yellow and black to
generate thousands of colour combinations through
a series of dots that can be printed onto a page
. . .
. . . as well as thousands of special colours we
are able to reproduce every colour in the
spectrum.
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The press
The image dots are transferred onto metal plates
which are clamped onto cylinders on the printing
press. As a sheet or reel of paper passes through
the press, that image is transferred to the sheet
of paper to produce a printed copy.
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Where can you find printers?
Where there are people there is
print!
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Money talk
Along with publishing, PRINT is the UKs 5th
largest manufacturing Industry worth 43.4bn a
year the UK economy
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UK printing industry (size performance)
?14.6 billion turnover?7.5 billion GVA (50)
?11,000 companies?153,000 employeesSource
ONS / BPIF Information Services
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Concerns?
Because print is a paper based industry
ENVIRONMENTAL ISSUES are a major
concern But the reality it that
all the major paper companies of the world are
already planting far more trees than they are
chopping down.. It is estimated that in the
developed world today there are 25 percent more
trees than there were 100 years ago
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The Future
is in using latest technology to get the message
or product to the customer in more novel and
personalised ways
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The BPIF

• Want to know more about the printing industry?
• Contact the British Printing Industries
  Federation!
• www.britishprint.com

• WHO ARE WE?
• We represent the UK Printing Industry
• We support the majority of printing professionals
• We provide training and expert advice
• WE ARE PRINT!