Legalize It

1
Legalize It!

• The Endless Economic Possibilities for the
  Jamaican Economy Through the Legalization of
  Marijuana

2
Sun, Sea, Sand and Sustainability

• A New Relationship Between Tourism And The
  Environment In Jamaica

3
Island Paradise
4
Just a few statistics

• Tourism continues to be a major catalyst for the
  growth and development of the Jamaican economy-
  former Min. Of Tourism, Aloun Ndombet Assamba
• Accounts for 27 of the GDP
• Employment 1 in every 4
• Approximately 1.5 million visitors
• Main source of F/X and revenue

5
Attractions

• Not Marijuanano stats!
• Beaches, beaches, beaches
• Cultural Heritage Tourism
• Sports Entertainment
• Nature Eco-tourism

6
Negative Impact on Environment

• Coastal Degradation
• Construction Erosion
• Poorly planned developments
• Poor solid water waste management
• Coastal and Marine Pollution
• Oil from cruise ships, e.g.
• Wastes from mining and industry
• Source USAID Jamaica
• Island Resource Foundation.

7
Sustainable Tourism

• Sustainable development is a concept that
  marries two conflicting ideas development and
  sustainability.- Dr. Chandi, Jayawardena,
  University of the West Indies
• Sustainable Tourism enabling the right balance
  to be struck between realizing the potential of
  the tourism industry to contribute to national
  economic development goals, without damaging the
  very resources that attracted the visitors in the
  first place - CTO

8
The EAST Project, e.g.

• Identify environmental champions in the hotel
  and manufacturing industries
• Build the capabilities of both Jamaica Hotel and
  Tourist Association and the Jamaica Manufacturers
  Association to offer environmental management
  services
• Work with vocational and tertiary institutions to
  include BP and EMS in curricula
• Transfer the lessons learned from the first phase
  of the project to other businesses in Jamaica and
  the wider Caribbean
• Design and implement a pilot to use as a model
  for a sustainable tourism destination program

9
The Master Plan

• Growth based on a sustainable market position
• Enhancing the visitor experience
• Community based development
• An inclusive industry
• Environmental sustainability
• Source Ministry of Industry and Tourism

10
We Need to Change our Strategy

• Environment Focus on impact of tourism with
  regards to climate change
• Greater adherence and accountability Master
  Plan
• Alternatives to beachfront construction

11
Sustainable Tourism Rocks!
Thank you!