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Presentation to Ford India Limited

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Title: Presentation to Ford India Limited


1
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2
Parshav Automobiles India Private Limited
  • Presentation to Ford India Limited

3
Board Of Directors
  • Paras Jain
  • Sanjay Kumar Jain
  • Ajay Kumar Jain
  • Vinay Kumar Jain
  • Pankaj Kumar Jain

4
Group Achievements
  • The achievement of the group is not just its
    flourishing trade, increasing turn over , adding
    clientele but its credibility which has grown
    over the years.
  • The groups achievement could be judged from the
    fact that it gets an addition of a data base of
    about 84000 clients every year.
  • The biggest achievement of the group is the
    dealerships of one of the most reputed electronic
    companies of the world.
  • The popularity and acceptability of the group in
    the masses is another achievement of the group.
  • The achievement of the group is its success in
    multi dimensional tasks from real estate to
    electronics and now automobiles which also
    displays its ability to work in all spheres.
  • The groups achievement is also in terms of
    rewards given to its companies from time to time
  • -Rewarded by Videocon for being among the top 30
    dealers of the country in the first year of its
    dealership in 2007-08
  • -Rewarded by LG for being the toppers in the
    sales in the North India in 2001.

5
Group Success Story
  • Group The group which started barely twenty years
    before with an electronic company has now emerged
    as a big group with many companies working in
    electronics, real estate etc. and is now ready to
    take a plunge in the automobile trade.
  • About twenty years from now , the group started
    with electronic company with a dealership of BPL
    in mid nineties when the company was the leading
    one in the country.
  • Globalisation and free trade invited MNCs and
    foreign trade in the country. Hence the group got
    an opportunity to avail the dealership of LG in
    late nineties at the time of its launch in India.
  • Successfully running its trade the group now got
    the dealership of Samsung in 2002 and Videocon
    in 2007.
  • Adding to its strength the group also got the
    dealership of Sukam Invertor Batteries.

6
Group Turnover (last 3 years)
7
Group Gross Profit ( Last 3 years)
8
Group Net Profit ( Last 3 years)
9
Why Ford?
  •  
  • It is the 4th largest carmaker of the world.
  • It is the largest carmaker of world
  • ford based cars are constructed all around the
    world
  • ford cars have a wide range to compete with
    other popular and established brands .
  • It is a very well established brand here and has
    its credibility.
  • Before the automobile revolution the Fiat cars
    were status symbol for people in India in 1970s
    and 80s.
  • Its long standing popularity and liking in people
    .
  • Fiat cars are known for their toughness.
  • Fiat cars still lives in the hearts of the people
    particularly the elders.

10
Why Should you be selected?
  • The groups 20 years of reputation and
    credibility beats its competitors which are much
    older in trade than them.
  • Access to potential clientele with already
    existing network of the companies of the group.
  • Possess a good networking in the elite , wealthy
    and neo rich middle class of the area.
  • With a corporate office in Meerut the group has
    branch offices in Ghaziabad and Muzaffarnagar
    cities which facilitate their effective
    operation among clients in the area.
  • Group has competent minds to promote sales ,
    business and satisfactory services to the
    clients.
  • Being local the group owners catch the right
    pulse of the target group here hence are
    efficient in catering to their needs .
  • The group is always open for innovative ideas to
    enlarge its base among people.
  • Focusing on the Customer Service the group
    firmly believes to emerge as leaders in the
    present day market which experience frequent
    changes targeting the customers priorities.
  • The group is a leader in the market only due to
    its hard work and services at par.
  • It is also having its site at an ideal location
    on NH 58 .

11
Why Meerut?
  • The geographical location- The city is centrally
    situated in the western part of Uttar Pradesh
    and hence can cater to the needs of the people of
    entire western UP.
  • It can provide services to all important
    surrounding cities like Muzzaffarnagar, Bijnore,
    Baghpat, Saharanpur, Ghaziabad , Sardhana etc.
  • It is having good connectivity and is hence
    easy to approach.
  • It is also having a proposed site of metro in
    Khatauli .
  • Meerut is a part of the National Capital Region (
    NCR) and its closeness to the National Capital
    Delhi is another added advantage.
  • Meerut and its surrounding areas are the ones
    having the highest per capita income in the
    country.
  • It is known as for its wealth. People here are
    rich , hardworking and fond of enjoying luxuries
    by the end of the day. They have capacity of
    buying one of the costliest cars of the world.
  • It is having one of the biggest bullion markets
    of Asia and known for its jewelry.
  • Big builders like Ansals, Supertech are in real
    estate in Meerut underlining the prominence of
    the area.
  • It is also known for its meat export, sports
    goods industry and export , other important
    industries like Modi Rubber , share market etc.
  • It has also emerged as an education hub with a
    number of engineering and management colleges and
    universities.
  • This area is also known as a sugar belt having
    wealthy farmers and sugar industries .
  • Besides its riches the area is also found to have
    a special liking for automobiles which is
    evident by the presence of dealerships of almost
    all automobile brands.

12
Car industry analysis
13
Location Line Map With Map of the city
14
Highlights of the sites
  • Showroom Located at the Prime area of the
    delhi-meerut-dehradun High Ways
  • Very easy to reach by the customers
  • Sales Showroom, Service and Spares-3S facility
    available in the same premises.
  • Major automobile dealers in this area within a
    vicinity of 4 Kilometers
  • 1. Tanya automobiles maruti - 2km
  • 2. Jai Kumar Arun Kumar Auto Mahindra - 4.5km
  • 3. Platinum AutomobilesHonda - 4km
  • 4. Das motors Hyundai - 3.5Km
  • 5. Raj Sneh Maruti - 4Km
  • 6. Toyota-Underconstruction - 1 Km

15
Site Details
16
Snaps of the site
17
COST OF PROJECT (Amount in Lacs)

18
Existing Bankers/Financers
  • Corporation bank
  • Oriental bank of commerce
  • India bulls

19
MEANS OF FINANCE
  • (Amount in Lacs)
  • Own Capital
    185
  • Loan from Bank (For working capital) 365
  • Total

    550

20
Projected Sales
21
Projected statement of performance
profitability.
(Amount in Lacs)
22
Projected statement of performance profitability
(Amount in Lacs)
23
Projected statement of performance
profitability.
(Amount in Lacs)
24
Funds Flow Statement
(Amount in Lacs)

25
  • (Rupees in Lac)

PROJECTED BALANCE SHEET AS AT THE END OF YEAR
26
CALCULATION OF BREAK EVEN POINT
(Amount in Lacs)
27
CALCULATION OF BREAK EVEN POINT
(Amount in Lacs)
28
Sales Plan
  • We will introduce ourselves in the automobile
    market with a big bang through wide publicity in
    the media.
  • Organise different events like road shows to
    attract the clientele .
  • Would target the customers identifying their
    interest in accordance with different categories
    of the product.
  • Would try to make people aware about the product
    through direct marketing and references.
  • Focus on training of the Sales staff and also
    would request the company for their grooming.
  • The Sales personals would be given tips in weekly
    meetings and allotted weekly targets to improve
    their performances.
  • From time to time their orientation programs
    would also be organized .
  • They would work up to the expectations of the
    customers, meet out their demands and address
    their complaints.

29
Steps for increasing service load
  • Steps for Increasing Service Load
  • To increase the service load the group would
    thrive to provide services of International
    standards to its customers.
  • The group directors would give personal attention
    on providing customer friendly service.
  • Besides giving an excellent infrastructure and
    equipments the focus would be on the quality of
    services .
  • Events like service week would be organized to
    increase the load.
  • While individual attention would be given to each
    client the managers would also work on
    references.
  • Quarterly maintenance and Sales Charts would be
    made to monitor and analyse the progress of work
    and to ensure a better follow up.
  • Intensive follow up for better results.

30
Organization Structure
(DP)
Accountant
Sales Manager
Service Manager
Clerk cum cashier
EDP Person
Sales Executive-7
Receptionist DCRC
Parts Supervisor
Service Adviser
Parts In charge
Technician-6
Electrician-11
Denter-Painter
31
Time Lines
32
Thank You
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