Spatial Tools and Systems at

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Spatial Tools and Systemsat
Selling GIS Based Analysis to Senior Management
Shane Coates
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Items for Consideration . . .

• Channel Strategy Management
• Current Environment The Case
• Senior Management
• Selling the Idea
• Getting Help The Experience
• Delivering
• After the Thrill is Gone

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Channel Strategy

• Significant and long-lasting impact on John
  Deeres future business success.
• Decisions and commitments not easily reversed.
• John Deeres goal is to significantly and
  successfully improve our channel strategies.

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Current Environment
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The John Deere Experience, how you work the land,
how your land interacts with your life
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Simple Solution . . . . Spatial Analysis
Not So Simple to Deliver
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Senior Management ???
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Selling the Idea . . .

• Fix the Target
• Understand your resources well (Painfully)
• Be energetic (fake it???)
• Make the rounds (Quickly!!)
• Give them comfort and assurance .
• (But not too much)
• 6. UNDERPROMISE!!!!!

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Getting Help

• Understanding the GIS World
• Know what you need
• You dont know me
• Matchmaking
• TIME

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Delivering

• DATA Harmonization
• Balance Product and Process
• PROJECT MANAGEMENT
• I wanna hold your hand
• Solutions not just Tools

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Delivering

• PETTTT
• Visionaries . . . . . All hands on deck
• Balance
• Scope, Schedule and Resources

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After the Thrill is Gone . . .

• DATA, DATA, DATA
• DID I mention DATA
• Converts to Zealots
• Easy on the Deployment
• The Baby not the Labor Pains
• Know the next level when building the first
• We need SOLUTIONS providers (Anyone???)
• Get out there!!!!!

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A connection to the land and the
countrys agricultural heritage
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THANK YOU!!