Developing Enterprise Creative Sector Facilitated by Pauline Kingi

1
Developing Enterprise / Creative
SectorFacilitated by Pauline Kingi
2
key points made

• Speaker Robyn Bargh
• Need courage and determination, and vision.
• Hold fast to who you are/your identity, and
  persevere.
• Need to be able to articulate original ideas, and
  describe Maori identity as a unique point of
  difference for New Zealand.
• Need to be able to talk about ourselves as
  individuals our thoughts and ambitions our
  different shades of brown our diverse ways of
  living our loves and conflicts and our joys and
  sorrows.
• Art is about challenging our own perceptions as
  well as those of others.

3
key points made

• Speaker Robyn Bargh
• To what extent does te reo Maori define us as a
  people?
• Need to build on the art forms of our tupuna,
  including te reo Maori.
• Need to build new forms, new genres.
• Must develop technical skills and continually be
  striving for perfection.
• Do we create products that will sell and meet the
  market demand or do we create products which
  express our unique point of difference?
• We need partnerships - not only with Pakeha but
  also with other peoples and organisations,
  national and international, and indigenous.

4
key points made

• Speaker Rewi Spraggon
• If we look back 20 years to the last Hui Taumata
  in 1984, we didnt have mobile phones, e-mail,
  internet and a whole lot of other things that we
  use in this day and age. We also had a different
  world view.
• New Zealand is notorious for undervaluing the art
  sector - the creative sector has been sidelined
  because locally we have been slow in seeing the
  business in art, the potential of cultural
  creative capital.
• Creative capital injections need to be run and to
  be set up by creative people who can recognise
  what speaks, as well as new thinkers who can
  recognise what grows, and other who can recognise
  what sells.
• At the moment were reacting to everything rather
  than creating trends and forcing change. We do
  what they do, and have yet to adopt any
  indigenous commercial mode of development. We
  need to be proactive not reactive.

5
key points made

• Speaker Rewi Spraggon
• Cultural uniqueness has only ever been seen as
  relevant to a small market.
• Another problem is a shortage of original voices
  with tikanga and knowledge too many old voices
  with that knowledge and too many new voices with
  none.
• We need to be new and innovative because our
  identity already makes us unique.
• The creative sector would benefit from closer
  relationships and marketers (e.g. links with
  tourism industries) but should ultimately
  concentrate on creating. Creators need to
  create thats what they are good at.
• We need a training infrastructure implemented
  into the development of our artists in the areas
  of marketing and also the basics of taxation.

6
key points made

• Speaker Rewi Spraggon
• We need
• Support structures
• Creative capital
• High exposure
• Training and marketing infrastructure.
• The most important thing in the creative sector
  is to continue creating and to take on board
  ideas from other cultures that are similar to our
  culture but not to compromise the mana of mataoho
  or the mana of Tawhaki or the mana of
  Tanenuiarangi but to uphold and maintain the
  integrity that makes us a unique culture.

7
key points made

• Speaker Willie Jackson
• If you were a billionaire who just flew into New
  Zealand and put the television on, theres no way
  you would invest in Maori business - why would
  you when the only business story going is Te
  Wananga o Aotearoa?
• Theres no story about how this Wananga has been
  one of the success stories of the last generation
  - how this Wananga has given hope to our people,
  and has turned peoples lives around.
• Why? Because thats not news. Most mainstream
  media organisations dont want to know about our
  success, they just want to feast on our failures.
• We, everyone here, have an obligation to change
  that.

8
key points made

• Speaker Willie Jackson
• We need to realise first and foremost that
  broadcasting is an integral part of Maori
  development.
• When we accept that, then we must invest in it
  we are investing in our story being told. When I
  am talking about investment I am not just talking
  about money - of course we need money but I am
  also talking about a total change in mindset.
• Unfortunately, the general perception of Maori
  broadcasting is that we are only on about
  revitalising the Maori language.
• Whilst that is a tremendously important kaupapa,
  Maori broadcasting must be much more than that.
• We do have Maori Television and Maori radio and
  they are doing their best with very limited
  resources.
• We also need a strategy that will ensure that our
  stories are told properly in the mainstream.

9
key points made

• Speaker Cliff Curtis
• Film and television can strengthen our identity.
  Land is essentially a non-renewable resource
  but imagination will come in an endless supply.
• We need to find and promote our point of
  difference, our authentic voice.
• We need to identify our audience, our market, and
  realise that were competing with a huge number
  of others for their attention. We are already
  participating we just have to be smarter and do
  it better!
• Any successful venture requires investment, and
  you have to have something attractive for
  investors. Alongside investment, distribution
  and marketing are two key areas which need
  strengthening.
• However, we must ensure that we do not sell our
  souls, our identity, what it means to be Maori
  protect our intellectual and cultural property,
  and make sure we maintain ownership.

10
key points made / agreed

• Workshop 1
• Acceptance of the creative sector as a valid
  business and investment choice
• Ownership by Maori
• Iwi participation/alliances.
• Experts
• Access to experts
• Development of experts
• Support for experts.

11
key points made / agreed

• Workshop 2
• We need
• Strategy
• People and
• Possibilities and opportunities.

12
key points made / agreed

• Workshop 3
• Rangatahi are our audience.
• Need to identify our points of difference.
• How?
• Funding/investments / collaborative relationships
  and partnerships.
• Diversity of participation in sector/training.
• Profile and marketing.
• Ownership and governance.
• Political awareness and astuteness.

13
key points made / agreed

• Workshop 4
• The challenges for the creative sector are
• - Integrity
• - Innovation
• - Investment and
• - Infrastructure.
• Creating a synergy between the creative sector
  and other sectors, especially to be able to
  leverage the benefits from those
  industries/activities.
• Need to explore brand Maori not just in the
  creative sector but across our entire lifestyle
  as Maori.