C1: Income Generation for your Web Site

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C1 Income Generation for your Web Site

• Diane McDonald, Strathclyde University

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Q1 Identify potential revenue generating
opportunities on your web site

• (The Universitys e-shopwindow.
• Browsers most welcome here
• or is that Most browsers welcome here?)
• Opportunities ISP commissioned work/consultancy
  (web technologies) s/w development profile
  raising adverts - local business - but potential
  conflict of interest sponsorship (targeted)
  affiliates and associates selling marketing
  information business services information
  distance learning continuous professional
  development outward marketing - eg conference
  facilities and hosting e-conferences.

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Q2 Investigate how the opportunities identified
could be implemented

• Drivers Management Pressure market forces -
  from the competition finance recruitment and
  RD cut of the free ads need for financial
  support pressure from sponsors.
• Pitfalls It puts users off (hidden) costs
  legality liabilities would there be enough
  deals?
• Barriers financial resources legal ideology
  organizational culture.
• Exemplars USA HE Amazon
• Skills needed web, media, marketing, business,
  common sense, contract and legal. In house
  already, but in short supply.

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Q3 Devise a way forward

• Business models - guidelines please
• and business plans
• JISC briefing document (eg RSN on Advertising)
• Guidelines
• Potential to set up consortial arrangements to
  pool resources for legal, marketing purchasing -
  do it once for the benefit of the several