Topic: Communication - PowerPoint PPT Presentation

1 / 7
About This Presentation
Title:

Topic: Communication

Description:

repetition, rhythm, alliteration. King illustrates... Rhetorical crafting. symbols ... alliteration. Chamberlain illustrates... Framing. Amplifying values ... – PowerPoint PPT presentation

Number of Views:33
Avg rating:3.0/5.0
Slides: 8
Provided by: Marshall63
Category:

less

Transcript and Presenter's Notes

Title: Topic: Communication


1
Topic Communication
2
The language of leadership
  • The Message Appeal (Whats said)
  • Common Purpose
  • Expressive Communication (How its said)
  • Graphic, engaging, language
  • The Setting (Where its said, Supportive symbols)
  • The Messenger Credibility (Who says it)

3
Expressive communication...
  • Framing -- process of defining the purpose of the
    organization in a meaningful way
  • Rhetorical crafting -- using symbolic language to
    give emotional power to message

4
The language of leadership
  • Framing
  • Amplifying values
  • Amplifying beliefs, by emphasizing
  • importance of our mission
  • need for/root cause of our mission
  • (stereotypes of our opponents)

5
The language of leadership
  • Rhetorical crafting
  • symbols
  • metaphors analogies
  • organizational stories
  • focus on audience
  • sounds
  • repetition, rhythm, alliteration

6
King illustrates...
  • Rhetorical crafting
  • symbols
  • metaphors, analogies
  • organizational stories
  • focus on audience
  • sounds
  • repetition
  • rhythm
  • alliteration

7
Chamberlain illustrates...
  • Framing
  • Amplifying values
  • Amplifying beliefs, by emphasizing
  • importance of mission
  • need for/root cause of mission
  • stereotypes of antagonists
Write a Comment
User Comments (0)
About PowerShow.com