To Print or Not To Print

1
To Print or Not To Print
A Media Perspective

• Prepared by
• BURROWS CONSULTING, INC.For

2
Mike Burrows

• Burrows Consulting, Inc.
• Printer, 40 Years
• Sales, Sales Manager, GM - S/F Web
• Early Proponent of Digital Imaging
• Work in Digital Delivery Systems
• CD-ROM
• DVD-ROM
• Demand CD-R
• Multidisc/Networked CD
• Demand Book Production
• eBooks First Federal Daily eBook

• First Commercial Direct-to-Plate
• First Federal Database Publication
• Hi-Fi/Stochastic Color Library
• Distributed Print-On-Demand

3
Publishing Services

• We Are Scribes
• Reproducing, Packaging, and Distributing the
  Work of Others
• Different Tools
• Hand Tools
• Hand Presses
• Powered Presses
• Computers

4
Cave Drawing
5
Cuneiform Tablets
6
Papyrus
7
Parchment
8
Manuscripts
9
Movable Type
10
Letterpress Printing
11
Offset Printing
12
Analog Sound Motion PicturesBeginning of
Multimedia
13
Analog MediaAudio Video Formats

• Vinyl Records
• Movie Film
• Audio Cassettes
• Video Cassettes

14
Digital Delivery The Next Evolutionary Step

• Cave Drawings
• Cuneiform Tablets
• Papyrus
• Parchment
• Hand Manuscripts
• Moveable Type

• Powered Presses
• Offset Printing
• Sound Video
• Web Printing
• Digital Imaging
• Digital Delivery

15
Digital Delivery

• Allows Repurposing of the Digital Property
• Film and/or Plates and/or Cylinders
• CD-ROM or DVD
• Online / Internet
• Demand or Distributed Printing
• Fax
• Electronic Book
• iPod MP3 Player PDA
• Combinations
• Cost Effective Multiple Use of Content in the
  Fashion Most Appropriate to Varying Requirements
• Reduced or NO Delivery Cost

16
(No Transcript)
17
Digital MediaFax

• Low Entry Cost
• Easy Conversion
• No Reader/Viewer
• Nearly Universal Use
• Fast Update
• Easy Implementation
• No Inventory

18
Digital MediaInternet

• Fast Update
• Low Distribution Cost
• Relatively Easy Preparation
• Modern Image
• Little User Training
• Low Retention

19
Digital MediaDemand Distributed Print

• Fast Delivery
• No Warehousing
• Cost
• Remote Print
• Reduced/No
  Distribution Cost
• No Obsolete
  Inventory
• Output is Universally Usable

20
Digital MediaComputer-to-Press

• Cost Effective Offset Quality for Shorter Runs
• Digital Distribution of Copy
• Conventional Distribution of Product

21
Digital MediaDigital Press

• Cost Effective Near Offset Quality Short Runs
• Personalization
• Conventional Distribution of Product

22
Digital MediaCD-ROM

• Light Weight
• High Volume
• Very Secure
• High Bandwidth
• Multimedia Capable
• Large Installed Base
• Inexpensive Distribution

23
Digital MediaDVD-ROM

• Light Weight
• Very Secure
• Higher Volume
• 4.7 - 18 GB
• High Bandwidth
• Multimedia Capable
• Inexpensive Distribution
• Large Installed Player Base

24
Digital DeviceElectronic Books

• Highly Portable
• Easy Update
• Frequent Update at Low Cost
• Multiple Copies at Low Cost
• Little User Training Required
• Light Weight for Large Libraries

25
Digital MediaMemory Cards

• Highly Portable
• Reusable
• High Density
• Multiple Platforms

• Low Cost Physical Distribution
• Format Wars
• High Cost

26
Digital DevicesiPod PDA MP3 Players

• Extremely Portable
• Largely Multimedia Capable
• Frequent Update at Low Publisher Cost
• Multiple Copies at Low Publisher Cost
• Little User Training Required
• Format Issues
• Delicate
• Costly

27
(No Transcript)