STRENGTHS Team Leader: S' Tucker

1
STRENGTHS(Team Leader S. Tucker)

• Small territory easy to build network
• Smaller size business easy to reach business
  owner
• Loyalty
• Family oriented
• Advertising dollars have more impact
• Centrally located easy to reach more densely
  populated counties Manhattan
• Get to know your competitors expertise and can
  build symbiotic relationships
• High median income

2
WEAKNESSES (Team Leader E. Silverman)

• High elderly population
• Pockets of ethnic groups who do business amongst
  themselves
• Small businesses not much money to spend
• Transportation in and out of county limited
• Although medium income very high most people who
  live here dont do business here

3
OPPORTUNITIES(Team Leader P. DeLisser)

• Networking
• Ethnic groups diversity of people creating
  niches to develop business
• RBA as a resource events many opportunities
  that other similar associations dont provide
• Quality of life easier to attract employees
  low overhead
• Location close to a large market
• Economically cost effective

4
THREATS(Team Leader Kurt Griffith)

• Awareness county govt not proactive in
  attracting business
• Local competitors Bergen/Orange/Westchester
  very dynamic
• Serious transportation issues
• Cost of living while good is deteriorating
• Workplace housing people who work here cant
  afford to live here
• Younger people leaving county and Drain of Talent
  - many working in NYC
• Residential development has been on the high end
  as compared to the working community
• Tax structure hurting us
• Perception that Rockland is non-existent - insular