Schooling for the Click

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Schooling for the Click Go GenerationEngaging
with Students in Changing Times.

• DECS Learning to Learn
• Thursday 25 January 2007
• Presented by Mark McCrindle

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Changing TimesTargeting the trends that matter

Technology
Demography
Sociology
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Changing Times The 4 big shifts

• Changing Population
• Source McCrindle Research 2006

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1. Changing Population The importance of
Generation Next 1976
2020

• Population 14m 23m
• 15-19 year olds 1.2m 1.3m
• 65-69 year olds 0.4m 1.3m
• Births (TFR) 2.1 1.6
• Median Age 29 40
• Life expectancy 69 84
• Sources ABS 2006, NATSEM.

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Changing Times The 4 big shifts

• Changing Population
• Transitioning Generations
• Source McCrindle Research 2006

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2. Transitioning Generations Australias
generational profile
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Changing Times The 4 big shifts

• Changing Population
• Transitioning Generations
• Shifting Perspectives
• Source McCrindle Research 2006

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3. Shifting Perspectives Historically
Today

• Tradition
• Empirical
• Participation
• Hierarchy
• Technical
• Content
• Options
• Regional

• Innovation
• Observable
• Ownership
• Empowerment
• Relational
• Process
• Outcomes
• Global

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Changing Times The 4 big shifts

• Changing Population
• Transitioning Generations
• Shifting Perspectives
• Emerging Expectations
• Source McCrindle Research 2006

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4. Emerging Expectations 4 Gen Y Characteristics

• Post-lifestage
• Safety-net Syndrome
• Trying not planning
• Accelerated S-Curve
• Source McCrindle Research Mind Mood 2006

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Expectation Inflation The top 5 decision drivers

• Social Connection
• Fun Entertaining
• Cool Socially Desirable
• Life Enhancing
• New Innovative
• Source McCrindle Research Mind Mood 2006

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Schooling for the click go generation

• Presented by Mark McCrindle
• McCrindle Research Pty Ltd
• [phone]
• www.mccrindle.com.au
• mark_at_mccrindle.com.au

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Schooling for the Click Go GenerationClassroom
strategies skills.

• DECS Learning to Learn
• Thursday 25 January 2007
• Presented by Mark McCrindle

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New EducationThe 4 elements of great
communication

• Interest
• Instruct
• Involve
• Inspire

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1. InterestThe factors which define the
generations

• Age Lifestage (demographics)
• Technology Trends (sociographics)
• Events Experiences (psychographics)

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2. InstructCognitive-Emotive Model of Change

• Agree-ers
• Seekers
• Embracers
• Hecklers
• Source McCrindle Research Segmentation Model
  2006

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2. Instruct The 3 components to communication

• What you say (Verbal) 7
• How you say it (Vocal) 38
• How you explain it (Visual) 55

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3. Involve What works best today
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3. Involve What works best today
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3. Involve What works best today
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3. Involve What works best today
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3. Involve What works best today
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3. Involve What works best today
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4. Inspire3 key drivers

• Redefined Community
• Regained Power
• Rediscovered Meaning

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Schooling for the click go generation

• Presented by Mark McCrindle
• McCrindle Research Pty Ltd
• [phone]
• www.mccrindle.com.au
• mark_at_mccrindle.com.au

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Schooling for the Click Go GenerationNew
generations at work and school.

• DECS Learning to Learn
• Thursday 25 January 2007
• Presented by Mark McCrindle

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Engagement Today3 main pain points

• Attracting Retaining
• Influencing Communicating
• Managing Leading
• Source Managing Generation Y Whitepaper
  McCrindle Research 2006

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1. Attracting Retaining Top 5
Attraction/Retention factors

• Work/Life Balance (Flexibility)
• Workplace Culture (Community)
• Management Style (Accessibility)
• Job Content (Variety)
• Training (Employability)
• Source McCrindle Research New Generations at
  Work 2006

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2. Influencing CommunicatingMoving from
positional to relational styles

• Authoritarian
• Directing
• Consulting
• Involving
• Empowering

Source McCrindle Research 2006
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3. Managing Leading More leadership less
management

• Meaning Mission (Why)
• Team Task (What)
• Relational Positional (How)

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Session SummaryThe 4 Rs

• Real
• Relevant
• Responsive
• Relational

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Schooling for the click go generation

• Presented by Mark McCrindle
• McCrindle Research Pty Ltd
• [phone]
• www.mccrindle.com.au
• mark_at_mccrindle.com.au