32126 CM Review

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32126 CM Review
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Every business is an information business
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information policy

• defines
• objectives of information use (and the priorities
  among them)
• what information means in the context of what
  the organisation is in business for
• principles on which it will manage information
• principles for the use of human resources in
  managing information
• principles for the use of technology to support
  information management
• principles it will apply in relation to
  establishing the cost-effectiveness of
  information and knowledge

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information strategy

• is the detailed expression of the information
  policy in terms of
• objectives, targets and actions to achieve them
• provides the framework for the management of
  information
• supported by appropriate systems it is the
  vehicle for
• maintaining, managing and applying the
  organisations information resources
• supporting the organisations essential knowledge
  base and all who contribute to it with strategic
  intelligence for achieving key business objectives

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information management

• is the implementation of an information strategy
  in order to meet information objectives and is
  concerned with
• how information is acquired, recorded and stored
• where info resources are located in the
  organisation and who has responsibility for them
• how info flows within the organisation and
  between the organisation and its environment
• how the organisation uses information
• how IT supports the users of information
• what information costs and the value it
  contributes
• how effectively all these info-related activities
  contribute towards the organisations objectives

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Activity the information strategy

• Read the article Every business is an
  information business by Michael Earl (2001)
• Discussion questions
• Information and strategy - has the organisation
  that you work for made any strategic moves
  directly related to the acquisition of
  information?
• What are value chains/virtual value chains?
• Value of information - what ways is your
  organization making use of information to add
  value/improve effectiveness?

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user research

• There are many different ways we can gather
  information about current and potential users of
  our products, including
• surveys, interviews, focus groups
• ethnographic studies, workplace observations
• purchasing research from third parties
• looking back at our own companies earlier research

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personas

• personas are
• precise, detailed descriptions of users that
  describe their lives and goals
• they
• provide a summary of a target audience for our
  web site/product etc.
• including beliefs, physical characteristics, work
  and home tasks and activities
• and are developed from our user research and
  shared amongst the design team

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scenarios

• A scenario is
• a description of a situation where a user is
  carrying out a task in order to achieve a goal
• they help us to build up a picture of the
  contexts of use of our system/product
• for instance, is the user working in a noisy
  space, are they likely to be interrupted, are
  there time pressures or other constraints?
• Scenarios give the design team a common set of
  activities to design for and help use to build a
  coherent picture of the design space we are
  working in.

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affinity diagrams

• An affinity diagram is a method for creating
  logical clusters of information and identifying
  the links between them
• write the name of each concept/activity/informatio
  n chunk on a post-it note
• group related notes together
• group related groups together
• draw links between related groups
• develop a hierarchy or network of related logical
  information groups
• This activity can be repeated with different
  users to establish a comprehensive representation
  (or at least help the designers understand the
  ways that different users view the information
  content

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web site planning diagrams

• Flow charts are used to validate navigation
  design and as a design tool to enable
  communication between members of the design team
  and designers and users

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concept maps and hierarchies
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navigation flowcharts
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information web site

• You work for a company that is developing a web
  site that contains information about all films
  currently showing and upcoming in the Sydney
  region. The companys revenue model will be
  advertising based - they will sell advertising
  space on each page.
• create a persona for a university student who
  likes to go to the movies with her/his friends
• write a scenario of choosing a suitable film
• exchange personas with another group and walk the
  new persona through your scenario (what happens?)
• having written the scenario think about the
  important aspects of the task, that is, their
  sequencing, priorities etc.
• identify the key types/elements of information
  that should be included on the site
• organize the information elements into a hierarchy

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Web Usability

• Web Usability Considerations
• Cover the Usability Considerations for
  Accessibility covered in Lecture 4 and Workshop.
• Take Examples from the activity on
  diveintoaccessibity and prepare a case for blind
  persons accessibility.