Application

1
Application

• Graphics Application over the wireless Web
• Japan Sets the Pace
• Editor Michael J. Potel
• http//www.wildcrest.com
• ??2001/5/28
• Speaker???

2
Introduction(1)

• Surprise of Japans technological lead in
  developing the wireless Web.
• GSM
• PDC( Personal Digital Cellular )
• NTT DoCoMos i-Mode (Feb. 1999) Java version of
  WAP
• sidebar Power Shift in the Global Wireless
  Market

3
Introduction(2)

• i-Modes wireless IP services for phone equipped
  with microbrowsers.
• Wireless Web represents a new medium
• Cell phones are no longer just for talking,
  theyre also for using --Koji
  Oboshi

4
Always on wireless Internet(1)

• Japan is ground zero for advanced wireless IP
  technology.

5
Always on wireless Internet(2)-iMode Phone
6
Always on wireless Internet(3)
7
Branded Product(1)

• Next steps after always on, micropayment, slim
  device, and i-key
• Rich content provider
• No aware of Internet access
• Focus at youths

8
Branded Product(2)

• More content providers attract more subscribers
  who attract more content providers.
• 91 percent of the revenues
• 1,500 official content provider 39,000
  unofficial

9
Branded Product(3)

• No aware of Internet access
• IP, DNS, gateways, proxy, and so on
• Focus at youths.
• Download Cute cartoon and pictures of idol to
  friends or as desktop wall paper.
• Email0345671234_at_docomo.co.jp
• Japanese have a strong developed visual
  sensibility using icons to deliver emotion.
• Give(?), hear(?), and friend(?) ?love(?)
• FunMail ( http//www.funmail.com )

10
Branded Product(4)-Funmail
11
Stripped-down HTML

• compact HTML ( cHTML )
• Avoid tables, frames, style sheets
• Add a tag for dialing a telephone number and a
  tag informing search engines that a particular
  Web page is an i-Mode page.
• i-mode emulator ( http//wapprofit.com/products/im
  odedownload.html )
• i-Mode phones have different capabilities and
  their response to tags may differ.
• ltblinkgt

12
Java-enabled phones

• NTT DoCoMO
• gif12kbytes applet10kbytes or less
• 9.6Kbps ( current network )
• 384Kbps( 3G Freedom Of Multimedia Access )
• Java MIDlets network game markets main tech.
  Dwango5,000 players at once.
• real-time information and SSL

13
Small screen design(1)
Simple and uncluttered user interface
14
Small screen design(2)-Flash software
15
Small screen design(3)-seats reservation
16
Small screen design(4)-CAD
17
Conclusion

• The keys of i-Mode success
• The always on technology
• No aware using Internet technology
• Focus at youths
• Japanese have strongly visual sensibility.
• Collect fees for small data packets(
  mircorpaymets )
• Rich content provider

18
Power Shit in The Global Wireless Market(1)

• Circular-switching( 2G )
• Voice
• Charged for air time
• Packet-switching( 2.5G )
• always on network connection
• DoCoMos remarkable growth

19
Power Shit in The Global Wireless Market(2)

• The underlying 2G network determines the
  migration route to 2.5G network
• PDC Dopa
• GSM and TDMA GPRS and enhanced data rate for
  GSM environments (Edge)
• 1X and 3X CDMA

20
Power Shit in The Global Wireless Market(3)

• 3G network
• cdma2000( Qualcomms 3G version )
• w-CDMA ( Japan and European players )
• Time-Division Synchronous CDMA( China and Siemens
  )
• Three technologies above approved by ITU
• back